Digital Marketing Manager | Foreign Venture Group Inc

1 month ago

Canada Thefvg Full time

The Foreign Venture Group is a digital transformation company that specializes in assisting Small Medium Enterprises through a range of essential services. We’re passionate about leveraging the power of social media to connect with our audience and showcase our brand in the best light. We are seeking a talented and experienced General Virtual Assistant to join our team and take our online presence to the next level.

Job Overview:

We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing our overall digital marketing strategy. The Digital Marketing Manager will play a crucial role in driving online brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:
  • Develop and implement SEO, SEM, and PPC/CPC strategies in the eCommerce sector strategies to achieve business goals.
  • Stay informed about the latest industry trends and emerging digital marketing technologies.

Campaign Management:

  • Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to social media, email, search engine marketing (SEM), and display advertising.
  • Monitor campaign performance, analyze key metrics, and adjust strategies as needed to achieve desired outcomes.

Social Media Management :

  • Oversee the company’s social media presence, ensuring consistent brand messaging and engagement across platforms.
  • Develop and implement social media campaigns to increase brand awareness and drive user engagement.

Content Marketing:

  • Collaborate with the content team to create and distribute high-quality, relevant content across digital channels.
  • Ensure content aligns with overall brand messaging and marketing objectives.

SEO and SEM:

  • Manage and optimize the company’s website for search engines (SEO) to improve organic search rankings.
  • Develop and execute search engine marketing (SEM) campaigns to drive targeted traffic and conversions.

Email Marketing:

  • Plan and execute email marketing campaigns, including audience segmentation, content creation, and performance analysis.
  • Implement strategies to grow and nurture the email subscriber list.

Analytics and Reporting :

  • Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
  • Provide regular reports to management, highlighting key performance indicators and insights.

Budget Management:

  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
Qualifications:
  • Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
  • Proven expertise in Digital Marketing, especially in eCommerce.
  • Skills in SEO, SEM, PPC/CPC, social media, and email marketing.
  • Strong analytical and data-driven mindset for campaign performance tracking.
  • Excellent communication skills, both verbal and written, for effective messaging and team collaboration.
  • Ability to work in a fast-paced, collaborative environment.
  • Other important soft skills: adaptability, creativity, problem-solving, and a proactive approach.
  • Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.
Tools:
  • Google Search Console, Analytics, Tag manager, Ads
  • Ubersuggest and Ahrefs
  • Buffer, Meta Business Suite and Meta Ads Manager
  • Microsoft Teams, Jira and Google Workspace
  • Microsoft Clarity and HotJar
  • MailChimp, Klaviyo and other email marketing tools.
  • Scribe, Loom and other apps for documenting processes.
  • ChatGPT, Dall-E, MidJourney, Bard, Microsoft Bing Chat and Claude.
  • Supernormal, Wappalyzer, Builtwith and Dashlane

Experience with the above list of tools would be very important.

How to Apply: 

If you meet these qualifications and are excited about the opportunity to support a dynamic executive team in a client-oriented environment, we want to hear from you Please send your resume, along with a cover letter detailing your pertinent experience as an executive assistant to hr@thefvg.com .

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