Sustainability Marketing Manager

3 weeks ago

Toronto ON, Canada GS1 Canada Full time

Sustainability Marketing Manager

Department: Marketing and Communications

Employment Type: Contract

Location: Toronto, ON

Description

We are seeking a dynamic and experienced Sustainability Marketing Manager to lead GS1 Canada’s efforts in promoting Environmental, Social, and Governance (ESG) initiatives. The ideal candidate will play a crucial role in developing and executing marketing campaigns that raise awareness, inform and educate our diverse group of audiences and will possess a passion for sustainability, and a deep understanding of marketing strategies. This role will collaborate closely with internal stakeholders, external agencies, freelancers and cross-functional teams to drive impactful sustainability marketing strategies.

Key Responsibilities

· In response to industry’s ESG request for support, develop and implement sustainability marketing strategic plans that align with the organization's ESG goal, reinforcing our position as a trusted strategic partner for diverse audiences within the industry.

· Act as the primary marketing liaison between internal teams, stakeholders and external agencies to ensure seamless coordination on all sustainability-focused plans, campaigns and initiatives.

· Work with the Communications team to create compelling and informative content to communicate the organization's commitment to sustainability across various channels.

· Manage agency, freelancers and cross-functional teams on the scope of projects they will deliver.

· Create compelling content for diverse channels to communicate the organization's commitment to sustainability.

· Work with the Marketing Events Lead to identify and execute sustainability-themed events and webinars, to amplify key messages, drive awareness and increase audience engagement.

· Monitor industry trends, regulations, emerging sustainability issues and best practices for informed marketing strategies.

· Develop insights through data analysis to optimize results and inform future planning.

· Provocatively identify, cultivate, and maintain relationships with key stakeholders, including partners, environmental organizations, industry influencers, and thought leaders, while actively engaging with diverse audiences and events.

· Seek strategic alliances, suggest brand-building approaches, and contribute to thought leadership initiatives to position the organization as an industry leader in sustainability.

· Establish key performance indicators that align with organizational goals and regularly analyze campaign effectiveness, leveraging data and research into business insights.

· Measure and report on the effectiveness of sustainability marketing initiatives, to evaluate overall effectiveness toward goals, identifying opportunities to optimize based on results.

· Manage multiple project timelines, ensuring efficient development and timely delivery.

· Actively lead and participate in cross-functional planning meetings with internal teams and key stakeholders.

· Support corporate values and team engagement.

Skills, Knowledge & Expertise

· Bachelor’s degree in business, communications, marketing or related field

· 5+ years in marketing (ideally in roles focusing on sustainability), developing and managing marketing strategies, plans and deliverables.

· Proven experience in sustainability marketing and familiarity with the sustainability, environmental and ESG landscape in Canada.

· Strong organizational skills and comfortable with managing detailed processes across multiple concurrent initiatives.

· Strong understanding of sustainability principles, environmental issues, and corporate responsibility.

· Excellent communication skills with the ability to convey complex sustainability concepts clearly and compellingly.

· Demonstrated success in developing and executing marketing campaigns.

· Ability to collaborate effectively with cross-functional teams and external partners.

· Analytical skills to measure and report on the impact of sustainability marketing initiatives.

· Passion for sustainability and a commitment to making a positive environmental impact.

· Strong alignment with GS1 Canada values: Accountability, Inclusive Collaboration and Integrity Always.

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