Virtual Digital Marketing Director
2 months ago
Marketing Manager
Location: Niagara Region - ON-SITE
(Relocation Expense)
Consumer Goods, E-Commerce
My client in Niagara Falls is seeking to add a dynamic and visionary Marketing Manager to their team. This role will be overseeing the E-commerce, Brand Marketing and Design teams. Reporting to the Managing Director, the ideal candidate will be a strategic leader, adept at empowering teams, fostering innovation, and driving comprehensive marketing strategies to elevate their brand presence and capitalize on business development opportunities.
Lead and mentor the Marketing Department, providing strategic direction to E-commerce, Brand Marketing, and Design teams
Empower the team towards achieving corporate objectives, departmental goals, and personal goals by sharing “the why” and the needs of the business
Brainstorm new and creative growth and optimization strategies with the team
Develop individual performance goals, conduct monthly one-on-one feedback sessions, and complete annual performance reviews to ensure alignment with corporate objectives
Overall Marketing Strategy
Oversee key goals, including sales and brand marketing, with a focus on data-driven decision-making in marketing
Drive the development, implementation, and execution of marketing plans for our diverse brand portfolio
Become the subject matter expert of our brands, guiding brand and strategy alignment, and overseeing the development of visual and written content across all marketing channels
Offer strategic guidance on marketing best practices, contributing to the development and execution of robust business plans
Establish and implement processes to align responsibilities and strategies across E-Commerce, Design, and Brand Marketing
Oversee the creation and approval of all marketing content, managing relationships with public relations agencies, influencers, and monitoring the progress of e-commerce strategies
Negotiate and manage relationships with third-party service providers, ensuring cost-effectiveness and high-quality deliverables
Work closely with the Research & Development Team on product launch marketing efforts
Track, analyze, and optimize the effectiveness and impact of marketing initiatives
Digital Marketing
Plan and execute digital marketing campaigns, including paid advertising, email marketing, and social media initiatives, to maximize online visibility and revenue
Formulate and execute strategies to increase brand awareness through content marketing and enhancing Google ranking
Utilize SEO strategies to enhance organic search rankings and drive relevant traffic
Develop and execute customer engagement strategies to enhance brand loyalty, increase customer lifetime value, and encourage word of mouth traffic
Implement personalized marketing approaches to cater to the diverse needs of our online customer base
Monitor and analyze key performance indicators (KPIs) related to online sales, website traffic, conversion rates, and customer acquisition cost.
Implement data-driven insights to optimize marketing strategies and improve overall e-commerce performance
College diploma or university degree in Marketing, Communications, or a related field
Seven (7) years of experience in digital brand management, leading social media, PR, and content
Proficiency in SEO, E-Commerce, Email Marketing, and Google Analytics
Intermediate experience using social media analytics platforms
Proficient in Microsoft Office
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