Virtual Digital Marketing Director

4 weeks ago


Toronto ON, Canada EHPlabs Full time

About the Role As the B2B Trade Marketing Manager at EHPlabs, you will play a crucial role in driving the company's success by developing and executing strategic trade marketing initiatives that enhance brand visibility, drive sales, and foster strong partnerships with our retail partners. You will work collaboratively with the Brand Marketing team sales team to ensure the alignment of trade marketing strategies in line with overall business objectives.

Collaborate with the marketing, sales, and product teams to develop comprehensive trade marketing strategies that align with overall business objectives.
Plan and execute trade marketing campaigns across various channels, including point-of-sale materials, promotions, trade shows, EDM’s, ambassadors and digital platforms.
Develop creative briefs and work closely with the creative team to ensure the development of impactful marketing and POS materials.
Monitor campaign performance, analyze results, and adjust strategies as needed to maximize ROI.
Collaborate with sales and marketing teams to ensure product visibility and optimal placement within retail locations.

Ensure that the brand is well represented in retail and on-premise environments.
Create tracking and analytics behind the success of programs tied to these items.
Collaborate with retailers to develop joint marketing initiatives that drive foot traffic, increase sales, and enhance brand visibility in-store.

Develop and manage the trade marketing budget, allocating resources effectively to achieve desired outcomes.
You bring at least 5 years of experience in trade marketing, brand management, or related roles.
You develop and execute successful trade marketing campaigns for consumer packaged goods, as evidenced by a proven track record.
You have deep knowledge of business-to-business marketing strategies for North American consumers, particularly in the US market.
You possess an analytical mindset, capable of interpreting data and deriving actionable insights.
You are proficient in the latest marketing tools and software.
If you are a self-starting and results-driven trade marketing professional looking to make a significant impact in the sports and wellness space, we encourage you to apply and join our team at EHPlabs.

Our prefix 'EHP' stands for 'Empowered Human Potential' as we believe in empowering our community with the tools and vital information to make better-informed decisions leading to healthier, happier lifestyles.

Since our launch in 2012, we are proud to have positively impacted millions of people's lives through our industry-leading fitness supplements as well as our high-impact marketing through digital channels.

To learn more about us (and meet our Australian office dog Max), please visit our website:

Flexible work schedules
~Salary Range (CAD)
~$



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