Account Director, Digital

Found in: Jooble CA O C2 - 5 days ago

Toronto ON, Canada Makemarks Full time

As the Digital Account Director specializing in eContent at our design agency, you will be a key leader responsible for managing and guiding digital projects with a primary focus on eContent creation and strategy. This role requires a unique blend of strategic thinking, client and project management, and effective communication. Represent and project the values of MARKS
As a senior leader of MARKS, you are expected to:
Manage the delicate balance of delivering outstanding work, ensuring profitability, fostering client satisfaction, and maintaining a motivated team.
Have a strong understanding of MARKS services, products, processes, and protocol and continue to learn
Be able to articulate MARKS services, products, processes, and protocol as related to your department
Regularly communicate with management
Cultivate trust and confidence among direct reports, peers, and management.
Relationship Building/Maintaining
Provides guidance and mentoring to Client Account Managers and/or Project Coordinators/Managers on branding disciplines, client service methods, protocol, tactics, industry terminology, and process.
Manages and inspire cross functional teams from initial briefing through implementation to deliver highest standards of excellence in service, strategic consultation, creativity and professionalism that address client issues/objectives
Determines “readiness” of work for client presentations with the senior creative and strategy teams.
Project Management
Lead cross-functional teams, comprising creative designers, content creators, and digital specialists, to deliver innovative and effective eContent solutions.
Develop project timelines, allocate resources, and oversee projects to ensure they are delivered on time and within budget.
Proactively address project challenges and maintain a solutions-oriented approach.
Ensures alignment with creative brief, account strategy, and understanding of client issues.
Ensures smooth transition of the creative/strategic process to the production process. Organizes content, flow and materials with Design Director to create a compelling, thought-provoking presentation and representation of MARKS.
Stay informed about industry trends, digital marketing best practices, retailer parameters and emerging technologies to inform content strategy.
Creative Direction
~ Provide clear and inspiring creative direction to the design and content teams, ensuring the development of compelling and engaging eContent that aligns with client objectives.

Performance Analysis
~ Utilize analytics and key performance indicators to measure the success of eContent campaigns, offering strategic recommendations for optimization.

Budget Management
Effectively manage project budgets, ensuring resources are allocated efficiently and projects remain financially viable.
Reviews financial performance against approved fee and expense budget.
Manages project deliverables and requests addendums for out-of-scope work.
Manages individual financial targets, as specified by the /VP Client Services/Group Account Director/Managing Partners.
Possess hands-on experience with the Salsify platform for Product Experience Management (PXM), utilizing it for content syndication, digital asset management, and product content optimization.

Demonstrate the ability to collaborate effectively with internal teams and external stakeholders to ensure successful project delivery and client satisfaction.
Exhibit a proactive approach to identifying and addressing challenges during projects, fostering a problem-solving mindset within the team.
This role presents an exciting opportunity for a strategic and creative individual to lead impactful digital projects, emphasizing collaboration, a positive work culture, and the ability to navigate challenges with a proactive and solution-oriented mindset.
Collaborate with the business development team to craft proposals and actively participate in pitches for new eContent projects.
Supports Biz Dev in developing case studies and writing proposals.
Strategic business and brand consultation skills
Strong team management and mentoring skills
Creative and analytical thinker who is detail oriented
Excellent organizational skills with ability to multi-task and manage priorities and timelines
A Few Qualifications That Will Help
~ Bachelor’s degree from an accredited college
~Strong background in client relationship building and team leadership (agency experience a plus)
~ Demonstrated ability to present effectively to Senior clients and internal teams
~ Proven ability to manage, drive and develop multiple accounts and projects simultaneously
~ Bachelors or better.
Years of related experience Strong background in client relationship building and team leadership (agency experience a plus)
Demonstrated ability to present effectively to Senior clients and internal teams
Proven ability to manage, drive and develop multiple accounts and projects simultaneously

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