Director of MarTech

1 month ago

Toronto ON, Canada Apply Digital Ltd. Full time

ABOUT APPLY DIGITAL

Who we are: We're a global digital transformation partner for change agents, working to modernize their organizations.

Who we help: Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact.

What we do: We offer clients end-to-end expertise across Business Strategy, Commerce, Platform, Products, Innovation, and beyond.

How we help: We work together as one connected team to drive business impact and ensure every strategy is actionable through to execution in the context of your organization’s broader ecosystem. We collaborate as cross-disciplinary pods and as extensions of client teams - ensuring the right perspectives contribute to creating connected, value-generating outcomes.

If you'd like to learn more about Apply Digital's culture click HERE .

LOCATION: Apply Digital is hybrid/remote friendly. The preferred candidate should be based in the Greater Toronto Area of Canada, working in hours that align to ET .

THE ROLE:

We are seeking a Director of MarTech & Data Intelligence who will not only spearhead our MarTech innovations but also harness the power of data intelligence to propel our business forward. This role is at the intersection of technology, marketing, and data analytics, requiring a visionary leader who can blend technical expertise with strategic insight to leverage marketing technologies and data analytics for achieving unparalleled business outcomes.

As the Director of MarTech & Data Intelligence, you will be the architect of our digital marketing and data strategy. Your mission will be to ensure that our MarTech stack and data analytics capabilities are not just state-of-the-art but also perfectly aligned with our business objectives, driving growth and enhancing customer experience through data-driven insights and technology.

Responsibilites:
  • Develop and implement a holistic MarTech and Data Intelligence strategy that integrates our marketing technologies with advanced data analytics to drive business growth.
  • Oversee the assessment, selection, and deployment of AdTech and MarTech systems, including but not limited to ad servers, DMPs, CRM systems, marketing automation(MA) platforms, consumer data platform (CDP) and analytics tools.
  • Handle vendor relations and agreements, negotiate terms and costs, and keep up-to-date with industry movements and breakthrough technologies.
  • Spearhead the integration and application of marketing technologies to optimize operational efficiency and boost the effectiveness of marketing campaigns.
  • Work in collaboration with various teams to ensure the comprehensive utilization of marketing technologies across all mediums, optimizing overall impact.
  • Utilize data analysis to guide decision-making processes, spot trends, and discover insights that inform strategic planning.
  • Set and monitor key performance indicators and metrics to evaluate the success of AdTech and MarTech efforts, analyze performance data, and offer insightful recommendations for ongoing optimization.
  • Serve as a key communicator with all stakeholders, keeping informed of industry standards, regulatory changes, and advancements in digital marketing, technology, privacy, and data management.
Requirements:
  • Bachelor’s degree in Marketing, Business, Data Science, or a related field; advanced degrees or certifications in marketing technology, data analytics, or similar fields are highly desirable.
  • At least 10 years of experience in leading MarTech and/or data analytics initiatives, with a solid track record in digital marketing and data-driven strategies.
  • Profound knowledge of the latest MarTech solutions, data analytics tools, and technologies, including experience with CRM systems, marketing automation platforms, CDPs, data visualization tools, and AI/machine learning applications.
  • Exceptional analytical and strategic thinking skills, with the ability to translate complex data into actionable business insights.
  • Demonstrated leadership in managing cross-functional teams and projects, fostering collaboration, innovation, and a data-informed culture.
  • Excellent communication and stakeholder management skills, capable of articulating technical concepts to non-technical audiences and influencing decision-making processes.
  • Agile and adaptive mindset, with the resilience to navigate the rapidly evolving landscapes of digital marketing and data analytics.
LIFE AT APPLY DIGITAL:
  • Flexibility - work where you work best
  • Competitive benefits plan
  • Generous paid time off - take the time you need to be balanced and energized
  • A growing company means many opportunities for advancement - we like to promote from within
  • Regular team and company events (karaoke, escape rooms, axe throwing and more)
  • Training budgets, Days of Learning, company-wide training, Apply Library and our Hackathon for Good mean you have many different ways to learn and stretch yourself

#LI-Remote #LI-DP1 #Promoted

At Apply Digital, we value humanity, diversity, and authenticity as much as we do excellence and innovation. We aim to live our SHAPE values (Smart, Humble, Active, Positive, Excellent) every day in the work we do and how we work together.

If this aligns with your values, we encourage you to apply for a role that aligns with your experience.

#J-18808-Ljbffr

  • Director Marketing Personalization

    2 weeks ago

    Toronto, Canada Scotiabank Full time

    The Director of Marketing Personalization will be an experienced Marketing and business strategy leader with strong ability to lead and execute on all strategic Marketing Technology initiatives across the Scotiabank global footprint. This role will represent the Global Marketing team as part of a cross functional strategy team responsible for developing and...

  • Director of Technology

    4 weeks ago

    Toronto, ON, Canada Edjuster Full time

    As a Director of Technology at Havas Canada, you are part of a leadership team that champions technical vision, design, and delivery of client solutions. In this role, you will provide leadership, knowledge and experience across various client engagements ranging from mobile and web implementations to organizational digital transformation. Who you are :...

  • Director of Technology

    4 weeks ago

    Toronto, Canada Edjuster Full time

    As a Director of Technology at Havas Canada, you are part of a leadership team that champions technical vision, design, and delivery of client solutions. In this role, you will provide leadership, knowledge and experience across various client engagements ranging from mobile and web implementations to organizational digital transformation. Who you...

  • Director of Technology

    4 weeks ago

    Toronto, Canada Edjuster Full time

    As a Director of Technology at Havas Canada, you are part of a leadership team that champions technical vision, design, and delivery of client solutions. In this role, you will provide leadership, knowledge and experience across various client engagements ranging from mobile and web implementations to organizational digital transformation. Who you...

  • Director of Technology

    4 weeks ago

    Toronto, Canada Edjuster Full time

    As a Director of Technology at Havas Canada, you are part of a leadership team that champions technical vision, design, and delivery of client solutions. In this role, you will provide leadership, knowledge and experience across various client engagements ranging from mobile and web implementations to organizational digital transformation. Who you...

  • Manager, Marketing Technology

    1 month ago

    Toronto, Canada Royal Bank of Canada Full time

    **Come Work with Us!** At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose. Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work...

  • Account & Partner Manager

    4 weeks ago

    Waterloo, ON, Canada Wearetaplondon Full time

    TAP CXM provides marketing consulting, implementation and ongoing support services that help organisations to increase their revenue, improve customer experience and reduce marketing costs. Day to day, we help our clients to exploit customer data and marketing technology through a blend of projects, on-site knowledge transfer and support. Role, Key Duties,...

  • Market Strategy Manager

    4 weeks ago

    Toronto, ON, Canada Moneris Solutions Corporation Full time

    Marketing Strategy Manager- Contract page is loaded Marketing Strategy Manager- Contract Apply remote type Hybrid locations Toronto time type Full time posted on Posted 2 Days Ago job requisition id JR103984 Your Moneris Career - The Opportunity You will lead the marketing and communications strategy for Moneris' growing payment and data solutions....

  • Social Services Director

    4 weeks ago

    Toronto, ON, Canada Chiefs Of Ontario Full time

    Social Services – Director of Social Services The Chiefs of Ontario is inviting applications for the position of Director of Social Services. Under the guidance of the Chief Operating Officer, the Director is expected to assist First Nation communities and organizations. Build and maintain partnerships with Federal and Provincial government ministries,...

  • Director of Data Science

    4 weeks ago

    Toronto, ON, Canada Omnicom Media Group Full time

    Position: Director, Data Science About Omnicom Media Group Canada As a leading global media network, with data at the core, Omnicom Media Group (OMG) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. OMG is...

  • Director, Online Education

    1 day ago

    Toronto, ON, Canada Institute of Corporate Directors Full time

    ABOUT THE INSTITUTE OF CORPORATE DIRECTORS (ICD) Established in 1981, the Institute of Corporate Directors (ICD) is a not-for-profit, member-based organization representing Canadian directors and boards across the for-profit, not-for-profit, Credit Union sectors, and Crown sectors. As Canada’s largest director community, the ICD creates forums for...

  • Director of Internships

    1 week ago

    Toronto, ON, Canada Public Service Commission, Government Of Nova Scotia Full time

    Location: HALIFAX Permanent The Department of Justice, Legal Services Division is the law firm for the Province of Nova Scotia. The Legal Services Division of the Department of Justice is the law firm for the Province of Nova Scotia. Justice lawyers participate in a broad range of legal issues, providing legal services to the Crown and promoting the...

  • Director, Learning

    1 day ago

    Toronto, ON, Canada Institute of Corporate Directors Full time

    ABOUT THE INSTITUTE OF CORPORATE DIRECTORS (ICD) Established in 1981, the Institute of Corporate Directors (ICD) is a not-for-profit, member-based organization representing Canadian directors and boards across the for-profit, not-for-profit, Credit Union sectors, and Crown sectors. As Canada’s largest director community, the ICD creates forums for...

  • Marketing Strategy Manager- Contract

    4 weeks ago

    Toronto, Canada Moneris Solutions Full time

    **Your Moneris Career - The Opportunity**: You will lead the marketing and communications strategy for Moneris' growing payment and data solutions. Reporting to the Director of Marketing & Partner Marketing Strategy, you will develop and oversee execution of GTM strategy, Marketing road map and campaigns, and work with multiple marketing channel owners,...

  • Executive Director of Markets

    2 weeks ago

    Toronto, ON, Canada Canadian Imperial Bank of Commerce Full time

    Executive Director, Public Markets - Pension Investment Management page is loaded Executive Director, Public Markets - Pension Investment Management Apply locations Toronto, ON time type Full time posted on Posted Yesterday job requisition id 2409819 We’re building a relationship-oriented bank for the modern world. The Executive Director, Public...

  • Marketing Strategy Manager-(Contract)- Hybrid

    4 weeks ago

    Toronto, ON, Canada Moneris Solutions Corporation Full time

    Marketing Strategy Manager- Contract page is loaded Marketing Strategy Manager- Contract Apply remote type Hybrid locations Toronto time type Full time posted on Posted 2 Days Ago job requisition id JR103984 Your Moneris Career - The Opportunity You will lead the marketing and communications strategy for Moneris' growing payment and data solutions....

  • Director, Divisional Relations And Strategic Initiatives

    1 week ago

    Toronto, ON, Canada University Of Toronto Full time

    Director, Divisional Relations And Strategic Initiatives Director, Divisional Relations and Strategic Initiatives Date Posted: 05/07/2024 Req ID: 37239 Faculty/Division: VP - Division of University Advancement Department: Divisional Relations Campus: St. George (Downtown Toronto) Description: About Us: The Division of University Advancement (DUA)...

  • Director of Software

    3 weeks ago

    Toronto, ON, Canada Canadian Imperial Bank of Commerce Full time

    Director, Real Estate, Global Investment Banking page is loaded Director, Real Estate, Global Investment Banking Apply locations Toronto, ON time type Full time posted on Posted Yesterday job requisition id 2409828 We’re building a relationship-oriented bank for the modern world. CIBC Capital Markets provides corporate, government, and institutional...

  • Social Services

    4 weeks ago

    Toronto, ON, Canada Chiefs Of Ontario Full time

    Social Services – Director of Social Services The Chiefs of Ontario is inviting applications for the position of Director of Social Services. Under the guidance of the Chief Operating Officer, the Director is expected to assist First Nation communities and organizations. DUTIES AND RESPONSIBILITIES: Build and maintain partnerships with Federal and...

  • Administrative Assistant to Research Director

    2 weeks ago

    Toronto, ON, Canada University Of Toronto Full time

    Faculty/Division: Temerty Faculty of Medicine Rehabilitation Sciences Institute Campus:St. George (Downtown Toronto) Home to over 40 departments and institutes, the University of Toronto's Temerty Faculty of Medicine lies at the heart of the Toronto Academic Health Science Network and is a global leader in ground-breaking research and education,...