Account Director

Found in: Talent CA C2 - 6 days ago

Toronto, Canada Starcom Full time

Job Description

As Account Director, your primary role is to deliver results for our clients. You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through to online and offline execution. You will lead cross functional team of performance media specialists to deliver integrated media plans across all channels including digital integrated campaigns. You will be the senior client lead and oversee all storytelling communication with senior marketing leads on their respective lines of business.
 

Responsibilities:

Providing strong leadership to a cross functional team of performance media specialists to deliver successful media plans. This account needs someone with strong digital acumen across all stages of the funnel. Developing strong partnerships with senior client stakeholders to propel key projects, improve ways of working, and develop a deep understanding of their business Proactively identifying and implementing processes that make their operations smoother, easier, and more effective Promoting continuous optimization of the accounts and constantly seeking ways to improve campaign activity and marketing effectiveness Collaborating with the wider team to plan and execute strategies that deliver on marketing objectives while being in budget and on time, in response to client briefs Building of cutting-edge strategies and tactical plans to drive brand and product acquisition Developing budget allocations across media and building media mix scenarios - resulting in strategic and effective media plans Ensuring finance and compliance requirements are followed – including oversight of budget pacing to make sure planned and billed dollars are delivering against forecasts Mentoring performance media manager and extended team, running of semi-annual review and identifying of opportunities for development Providing support to Group Account Director and COE leadership to deliver portfolio best practices and thought leadership

Qualifications

Bachelor’s degree or college diploma with a concentration in advertising, marketing, business administration, communications or related area 7+ years of progressive levels of responsibility, with emphasis on digital and performance media Strong business acumen and experience in a data driven performance marketing environment Advanced understanding of online and offline channels - online video, programmatic, social media, paid search, TV, radio, OOH Ability to express complex ideas simply and concisely Excellent communication skills – written, verbal and presentation Ability to manage multiple projects simultaneously with competing deadlines Strong organizational and problem-solving skills and attention to detail Willingness and eagerness to learn, adopt new technologies and solutions and take on new opportunities Demonstrated quantitative and analytical skills with the ability to embrace a role that requires a mix of art and science Proficiency in Microsoft Office and advanced working knowledge other campaign management processes and tools – Prisma, DDS, Mediatools, Ad Ops, etc. Experience working in the Financial category, completion of Facebook Blueprint and any Google Certifications a strong asset

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