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Digital Marketing/Branding Lead

4 months ago

Oakville ON, Canada Candybox Marketing Full time

We are looking for an experienced, creative, and skilled Marketing Automation Manager with a passion for digital marketing to join our dynamic team
This is a full-time position for candidates located within drive time of our Studio in Oakville, Ontario, Canada.
You love building

HubSpot, MailChimp, Campaign Monitor and SalesForce (nice to have)
~ You are skilled at building out

You excel at

identifying growth marketing opportunities in CRM data to create sustainable and successful automations Candybox Marketing is an award-winning full-service digital marketing agency with studios in Oakville, Ontario and Halifax, Nova Scotia. We are a team of innovative marketers looking to make the web sweet
Start Date: ASAP
Work with clients in a variety of different industries to establish a schedule for inbound and outbound marketing automation services
Setup Marketing Automation and sales automation systems for client accounts [includes, but not limited to: dashboard reporting, custom data property form fields, clean-up, tracking and deployment of sales enablement and marketing programs and activities that align with our business goals and objectives for both inbound and outbound marketing automation strategies]
Plan the CRM blueprint, the customer/prospect journey and a communication cadence
Implement and execute the CRM blueprint
Create lists as requested using marketing segmentation, creating buyer personas, buyer journeys, lead scoring, etc.
Create templates and activate Marketing Automation modules to ensure the sales and marketing tools are fully utilized to optimize results for the client
Ensure confidentiality protocols are followed when working with sensitive data for clients
Track and analyze leads and revenue on marketing channels
Perform optimizations to automation workflows and communication sequences to drive digital transformation, business growth and utilization of Marketing Automation
Keep up to date with industry trends and best practices in marketing automation CRM functionality
Creative
2+ years marketing experience
~ Working knowledge of Hubspot, Salesforce, Campaign Monitor, Mailchimp and email automation/CRM tools
~ Understanding of inbound marketing, outbound marketing, landing pages and conversion tracking
~ Easily learn new software (reporting, tracking etc)
~ Health benefits (dental, eye care, physio, medical, massage, and more)
Annual bonuses based on performance and company success
Start Date: ASAP
Job Types: Full-time, Permanent, Hybrid Work Structure [Requires In-Studio & Remote]