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Digital Marketing Specialist

2 months ago

Oakville, Ontario, Canada ClubRunner Full time
About ClubRunner

ClubRunner is a leading provider of innovative solutions for nonprofits and associations. Our mission-driven approach and commitment to excellence have earned us a reputation as a trusted partner in the industry.

Job Summary

We are seeking a highly skilled Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing programs that drive business growth and product awareness.

Key Responsibilities
  • Marketing Program Development: Design, plan, and implement key initiatives for customer marketing programs, working closely with the customer success team.
  • Market Research: Conduct research on customers and prospects in addressable markets, supporting the product team on key product differentiators.
  • Campaign Execution: Implement campaigns to reinforce products' unique value propositions, company value, and brand philosophy.
  • Market Trend Analysis: Stay informed on market trends, competitive shifts, market dynamics, and shifts, supporting new growth and company initiatives.
  • Brand Identity: Serve as the go-to person for all company communication guidelines and brand identity.
  • Digital Content Creation: Create and manage communications and content across all digital channels (email, social, and web).
  • Reporting and Analytics: Work with the team to develop reporting standards to measure campaign effectiveness and cross-functional metrics.
  • Brand Visibility: Lead efforts to increase brand visibility and awareness through strategic initiatives such as conference participation, digital marketing campaigns, sponsorships, and securing speaking opportunities.
  • Marketing Asset Development: Own, lead, and develop marketing assets for email campaigns, collateral, social posts, event tools, customer surveys, and digital ads.
  • A/B Testing and Performance Initiatives: Coordinate A/B testing and other digital marketing performance initiatives.
  • Customer Database Management: Maintain customer and prospecting database, helping to improve segmentation and key personalization criteria.
  • Cross-Functional Collaboration: Work with the customer success team to develop broad customer marketing initiatives.
  • Marketing Tech Stack: Set up and maintain key reporting tools.
  • Agency and Freelancer Coordination: Coordinate efforts with third-party agencies and freelancers as needed.
  • Content Theme Introduction: Introduce key themes for content to support community and customer success efforts.
  • Sales Qualification Process: Implement a qualification process for sales and business development.
  • Social Media and SEO: Use out-of-the-box content and methods to leverage all social channels and oversee SEO and discoverability efforts to maintain a global footprint.
Requirements
  • Marketing Experience: 3+ years of marketing experience, preferably in the software and tech space.
  • Education: Post-secondary degree in Marketing, Communications, Business, or equivalent.
  • Communication Skills: Exceptional written communication skills.
  • Software and Tech Experience: Experience in software and tech space is an asset (SaaS, B2B, CRM, etc.).
  • Analytical and Project Management Skills: Strong analytical skills and solid project management.
  • Creativity and Campaign Success: Highly creative and diverse campaign success in multiple digital channels and event marketing is a bonus.
  • Non-Profit Sector Knowledge: Knowledge of the non-profit sector is a plus.
  • Social Media Management: Proficient in social media management, including strategic planning, content development, scheduling, and posting.
What We Offer

We provide a competitive health and dental benefits package, paid time off, flexible work arrangements, including remote work, training opportunities, and more.

We pride ourselves on always looking into innovative technologies and practices, and empower every member of our team to push for better solutions.

We believe in open and transparent communication, being agile, and always thinking of the customer. Being open to feedback is a core value, and continually looking for ways to improve how things are done.

Our team also enjoys:

  • Remote Work
  • Competitive salary and paid time off
  • Comprehensive medical, dental, and vision benefits plan
  • Life and disability and critical illness insurance
  • Employee Assistance Program (EAP)
  • Healthy work-life balance
  • Friendly and supportive culture built on performance and merit
  • Team and social events
Accessibility and Inclusion

We are committed to inclusivity, diversity, equity, and accessibility. Our goal is a workforce that reflects the communities we serve. We welcome all qualified applicants to apply. We are proud to be in compliance with the Accessibility for Ontarians with Disabilities Act (AODA), 2005 and the Integrated Accessibility Standards Regulation. We are happy to honour accommodations at any part of the recruitment process and invite you to let us know how to help.