E-Commerce Manager
3 weeks ago
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Role PurposeTo jointly scale-up KSA E-commerce growth, manage the P&L and Market share leadership for the channel. To drive the channel strategy and be a strategic partner with several pure players & omni e-tailers, across the skin, personal & face care categories. Ensure excellence across the digital shelf and be “Best-in-class” on Events, Activations and media. Identify new and emerging ecommerce channels (incl. Social/ Quick), while always keeping Consumer at heart.
Your Tasks- Design the E-commerce transformation journey and superlative growth path.
- Identify and tap the new and emerging channels of future, to generate profitable business through them.
- Drive Key Customer selection followed by process re-engineering to build efficiencies in the system.
- Set up robust Review mechanisms & analyze data from various MIS to facilitate insights & action planning.
- Collaborate with cross functional partners on all aspects of Ecommerce business, including product portfolio, content strategy, promotional campaigns, commercial investments and most importantly full funnel integration.
- Drive productivity through improved execution and measure the reach of unexploited e-tailers.
- Develop Promotional & Assortment strategy for e-commerce by understanding competitive and business trends.
- Evolve and conceptualize SKU focus. Ensure alignment with Marketing, Supply Chain, Finance and Sales.
- Review of sales systems and processes in e-tailer’s distribution and drive standardization & optimization.
- Provide thought leadership and advise MU Management Team on Omni-Channel commerce to build a future proof organization.
- Drive Effective Teaming & Communication through providing regular progress updates to all stakeholders & Drive ECom upskilling across the organization.
Ensure Successful Roll-out through:
- Obtaining senior management support / buy-in on all key initiatives and resources required for the e-commerce journey.
- Ensure adherence to agreed timelines.
- Ensure learnings from pilots / test & learns.
- Achievement of the Sales, Profit & Market Share Targets.
Operational updates:
- Work hand in hand with selective pure players/marketplace/QCommerce retailers and (in coordination with CCMs) with the ecommerce departments of mainstream brick and mortar retailers who have E-commerce operations.
- Ensure fully updated masters with above retailers. Product descriptions, selling stories for new products, images and RSPs to be updated regularly on sites on all e-tailers.
- Work on online loyalty programs of top E-commerce retailers including those with brick-and-mortar operations.
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
Furtherinformation about social media buttons can be found in our privacy policy .
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