Product Marketing Manager

3 weeks ago

Toronto ON, Canada Motion Recruitment Full time

Our client, a leading platform for managing personal, business and tax finances, is actively looking for a Product Marketing Manager to join their team onsite in Toronto, Ontario, Canada*** Hybrid: 2-3 days per week onsite*** This begins as a 12-month contractResponsibilitiesDrive end to end Go-to-market efforts for ProFile's product enhancements through the yearExecute on the marketing calendar to acquire and retain tax customersManage execution and measure the implementation of integrated tactics to support product feature updates (email, IPD, digital, content, sales enablement, etc.)Support and execute change management communications related to pricing and offer managementProject manage initiatives between cross functional teams, guiding initiative from implementation to post analysisDevelop and implement marketing plans to serve business objectivesManage ongoing relationships with various marketing vendors to oversee advertising, events and content creationCollaborate with internal and external partners to ensure project/department milestones/goals are met and adhering to approved budgetsDesired Skills And ExperienceBachelor's/Master's degree in Marketing, Business Administration, or similar field3+ years of experience in marketing in the technology/B2B industryExecutional excellence: experience executing tactical go to market initiatives across various channels from planning to delivery.Relationship management skills: ability to influence great work and partnerships with internal/external partners with ongoing thoughtful and actionable work inputExtensive and applied knowledge of marketing communication best practices: planning, measurement, messaging, channelsDemonstrate ability to write effective creative briefs and evaluate creativeDemonstrate proficiency with self-service data tools and can define requirements for tracking, analysis, and reportingProject/program management experience; working with internal cross functional teams, external agencies and partners (customers).Experience demonstrating the ability to bring structure and frameworks to ambiguous situations.Good organization and attention to detailExcellent written and interpersonal communication skillsDirect marketing experience in SaaS, Telco, Financial Services an assetApplicants must be currently authorized to work in Canada on a full-time basis now and in the future

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