Marketing Automation Specialist
3 weeks ago
Do you know what an ever-growing company needs at any given time to support the expansion of its global technology sales and automate our processes?
Someone like you, to act as a consultant for the automated marketing platform (Pardot), providing the necessary training and support for the various stakeholders.
Faouzi, your future manager, is known for his passion and ability to listen. He has been working at Creaform for five and a half years as Digital Marketing Manager.
Never Stop Innovating, a motto that represents the core values of Creaform, from its beginning in 2002. To this day, Creaform continues to develop, manufacture, and sell cutting edge 3D portable and automated measurement technologies that provide innovative solutions for applications such as 3D scanning, reverse engineering, quality control, non-destructive testing (NDT), product development, and numerical simulation (FEA/CFD). Its products redefine the boundaries in a variety of industries, including automotive, aerospace, defense, consumer products, heavy industries, manufacturing, oil and gas, power generation, research and education. Here is what we offer:Diversity and variety of projects in a multitude of industries
Ongoing training to support you in your career progression
Recognition of your ideas
A caring environment that encourages personal and professional growth
Diversity and inclusion; there is no one-size-fits-all thinking
Wide range of benefits: competitive salary, group insurance, 401k, competitive vacation policy, employee, and family assistance program, flexible work arrangements
We work hard, but we have a lot of fun We have fun with sports, parties, themed events and more
Training
Coaching
Atypical day with Faouzi and the team:
Participate with various stakeholders in the definition, development of strategies and choice of tactics for automated marketing campaigns
Design, plan, implement, manage, test, analyze and optimize automated campaigns (nurture, Drip...)
Create, manage, analyze and optimize e-mailing campaigns, and provide advice and recommendations to maximize results
Design and produce forms and landing pages in Pardot according to the needs defined by the various stakeholders
Design and optimize templates for emails, landing pages, campaign flows, etc., to make users as autonomous as possible in their use
Produce and communicate automated marketing campaign performance reports to the various parties involved
Work closely with IT teams on Pardot's connection and interaction with SalesForce CRM
Pardot experience required
Advanced knowledge of email marketing KPIs and conversion metrics
Knowledge of Google Analytics GA4
Knowledge of HTML and CSS an asset
Fluency (written and spoken) in English and French to be able to communicate, train and exchange with 100% English-speaking and bilingual teams
Interest in emerging technologies
Analytical and problem-solving skills
Highly developed organizational skills
We work in a lively and dynamic high-tech environment where everything evolves at a rapid pace and everyone is extremely motivated.
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