Marketing Content

3 weeks ago

Canada ReadyMode Full time

ReadyMode is an enterprise-grade, cloud-based, all-in-one sales engagement platform for high-volume teams. We intelligently connect sales reps with more leads in less time, maximizing productivity.


We are on a mission to “transform the way businesses communicate with their customers.” At ReadyMode, we live and breathe our Core Values, the 4 E’s - Empathy, Empowerment, Engagement and Excellence. We embody these at all times, whether that relates to our clients or teammates. ReadyMode is the place to be if you like to win and value a collaborative environment that will foster your growth.


Content Marketing Specialist


As a Content Marketing Specialist, you will play a crucial role in developing and executing our content strategies to drive brand awareness, reach our target audience, and generate leads. You will be responsible for creating and optimizing high-quality, compelling content across various digital platforms, including websites, blogs, social media, and email campaigns. The ideal candidate is a skilled storyteller, proficient in crafting engaging content that aligns with Readymode’s brand.



Responsibilities


Develop and execute content marketing strategies that align with Readymode’s overall marketing goals, brand identity, and target audience.
Write, edit and distribute engaging content for various digital platforms, including website pages, blog articles, email campaigns, social media posts, case studies, whitepapers, video scripts, and more.
Ensure consistency in tone, style, and brand voice across all ReadyMode content, platforms and materials.
Develop and leverage a deep understanding of the company's products, services, target audience, and industry trends to effectively communicate key messages.
Conduct in-depth research on industry trends, customer needs, and competitors to develop compelling content ideas and identify content gaps.
Collaborate with cross-functional teams, including marketing, product, and sales teams, to gather insights and align content initiatives with business objectives.
Optimize content for search engines (SEO) to increase organic traffic and improve website visibility. Collaborate with Digital Marketing agencies as required to achieve objectives.
Create and own the content calendar to manage content distribution across multiple platforms. Collaborate with marketing team members to develop and execute targeted content promotion campaigns.
Track, analyze and report on content performance metrics to make data-driven decisions and use this data to conduct regular audits.
Manage relationships with external content contributors and digital marketing agencies.
Assist in creating content assets, including graphics, infographics, videos, interactive content and sales-enabling materials.
Stay updated on the latest content marketing trends, technologies, and best practices, and recommend ideas to continuously improve content strategy.
Required Qualifications/Experience


~3-5 years experience as a digital content marketer or similar, preferably in a SaaS environment.
~ Bachelor's degree in marketing, journalism or a related field.
~ Expert writer/editor with a portfolio of content written for digital channels.
~ Comfortable writing about technical topics.
~ Up-to-date with the latest digital marketing trends, SEO best practices and keyword research tools.
~ Proficient in SFDC, CSMs and marketing automation platforms.
~ Analytical mindset with the ability to interpret data, track content performance, and make data-driven decisions.
~ Excellent project management and organizational skills.
~ Strong communication and collaboration skills to work effectively with cross-functional teams and external stakeholders.

The Perks and Benefits


The tools you need to get the job done - company computer sent to you
Group RRSP matching
A full benefits package that starts day 1
Opportunity to participate in our Employee Stock Option Plan
An education and training grant in your second year
Work/life balance
Remote and Flexible Work Opportunity
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