Marketing Operations Project Specialist
2 weeks ago
Fortra is looking for an Email Marketing Specialist to support the business with our email marketing strategy. This individual will primarily work in our marketing automation tool, HubSpot, and support other lead generation and demand generation initiatives, as necessary. This position will support all product lines and is part of the demand generation team, reporting to the Marketing Manager.
WHAT YOU'LL DO
Collaborate with brand marketing teams to plan and execute email marketing campaigns
Build and optimize email lists for high delivery and open rates
Schedule emails to our customers and prospects, daily
Analyze and report on email performance and overall email health scores and provide recommendations for improvements
Lead monthly marketing email calendar meetings where you share tips, tricks, process updates and other important email campaign info
Monitor the maintenance, security, and integrity of our HubSpot database
Monitor incoming email communication and route accordingly
Leverage existing technologies in our tech stack to assist with the team’s demand generation efforts
Assist with tactical marketing projects and assignments as necessary
QUALIFICATIONS
Bachelor’s degree in marketing or related field
At least one year of marketing experience
Familiarity with HubSpot, and/or similar marketing automation tool
Familiarity with CRM (Microsoft Dynamics 365) is a plus
Experience working in a hi-tech organization is a plus
Excellent organization and attention to detail
Knowledge and understanding of marketing fundamentals
Self-starter, ability to initiate programs, and solve problems
Ability to work well individually and as part of a team
Excellent verbal and written communication skills
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Marketing Operations Specialist
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