Content Marketing Specialist

3 weeks ago

Canada ReadyMode Full time

ReadyMode is an enterprise-grade, cloud-based, all-in-one sales engagement platform for high-volume teams. We intelligently connect sales reps with more leads in less time, maximizing productivity.

We are on a mission to “transform the way businesses communicate with their customers.” At ReadyMode, we live and breathe our Core Values, the 4 E’s - Empathy, Empowerment, Engagement and Excellence. We embody these at all times, whether that relates to our clients or teammates. ReadyMode is the place to be if you like to win and value a collaborative environment that will foster your growth.

Content Marketing Specialist

As a Content Marketing Specialist, you will play a crucial role in developing and executing our content strategies to drive brand awareness, reach our target audience, and generate leads. You will be responsible for creating and optimizing high-quality, compelling content across various digital platforms, including websites, blogs, social media, and email campaigns. The ideal candidate is a skilled storyteller, proficient in crafting engaging content that aligns with Readymode’s brand.

Responsibilities

  • Develop and execute content marketing strategies that align with Readymode’s overall marketing goals, brand identity, and target audience.
  • Write, edit and distribute engaging content for various digital platforms, including website pages, blog articles, email campaigns, social media posts, case studies, whitepapers, video scripts, and more.
  • Ensure consistency in tone, style, and brand voice across all ReadyMode content, platforms and materials.
  • Develop and leverage a deep understanding of the company's products, services, target audience, and industry trends to effectively communicate key messages.
  • Conduct in-depth research on industry trends, customer needs, and competitors to develop compelling content ideas and identify content gaps.
  • Collaborate with cross-functional teams, including marketing, product, and sales teams, to gather insights and align content initiatives with business objectives.
  • Optimize content for search engines (SEO) to increase organic traffic and improve website visibility. Collaborate with Digital Marketing agencies as required to achieve objectives.
  • Create and own the content calendar to manage content distribution across multiple platforms. Collaborate with marketing team members to develop and execute targeted content promotion campaigns.
  • Track, analyze and report on content performance metrics to make data-driven decisions and use this data to conduct regular audits.
  • Manage relationships with external content contributors and digital marketing agencies.
  • Assist in creating content assets, including graphics, infographics, videos, interactive content and sales-enabling materials.
  • Stay updated on the latest content marketing trends, technologies, and best practices, and recommend ideas to continuously improve content strategy.
Required Qualifications/Experience

  • 3-5 years experience as a digital content marketer or similar, preferably in a SaaS environment.
  • Bachelor's degree in marketing, journalism or a related field.
  • Expert writer/editor with a portfolio of content written for digital channels.
  • Comfortable writing about technical topics.
  • Up-to-date with the latest digital marketing trends, SEO best practices and keyword research tools.
  • Proficient in SFDC, CSMs and marketing automation platforms.
  • Analytical mindset with the ability to interpret data, track content performance, and make data-driven decisions.
  • Excellent project management and organizational skills.
  • Strong communication and collaboration skills to work effectively with cross-functional teams and external stakeholders.
The Perks and Benefits

  • The tools you need to get the job done - company computer sent to you
  • Group RRSP matching
  • A full benefits package that starts day 1
  • Opportunity to participate in our Employee Stock Option Plan
  • An education and training grant in your second year
  • Work/life balance
  • Remote and Flexible Work Opportunity
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