Customer Retention Marketing Manager
4 weeks ago
At Pattern Brands, we live to curate products that turn your everyday routines into joyful rituals across our portfolio of home-goods brands. We are looking for a Lifecycle Marketing Specialist to plan, execute, measure, and optimize lifecycle campaigns across email, SMS, and future marketing channels.
The Lifecycle Marketing Specialist will work closely with our creative, paid media, and eCommerce teams. The role will be responsible for the execution of email and SMS campaigns, automated series, and performance tracking across Pattern’s portfolio of brands.
Our ideal candidate is passionate about marketing and is excited to manage campaign development, building, scheduling, and testing within a fast-paced, multi-brand environment. This is a highly collaborative role and requires strong communication skills, particularly on project progress, roadblocks, and solutions.
As a Lifecycle Marketing Specialist, you will play a pivotal role in supporting the Lifecycle marketing team's initiatives and ensuring the successful execution of marketing strategies, while also delivering against core business KPIs including engagement, retention, and LTV across the funnel.
Own the execution of email and SMS campaigns including creative implementation, asset management, list segmentation, and deployment across Pattern’s portfolio of brands.
Manage and scale a lifecycle program within multiple external platforms
Collaborate with cross-functional teams to execute campaigns and ensure timely delivery and successful outcomes through effective project management.
Manage user preference pages, opt-in/out experiences, and technical workflows
Coordinate A/B testing of subject lines, send times, or other email/SMS features
Partner with the creative team to coordinate artwork and copy (email copy, CTAs, subject lines) that fulfill campaign objectives as outlined in the brief and are aligned with Pattern’s brand, look, and voice
Coordinate timelines, and implement deadlines from planning and design through deployment; Test all emails before launch for accuracy, tracking, and readability across devices and email providers
Participate in team brainstorming and briefing sessions, creative reviews, and strategy discussions
Schedule deployment and complete post-deployment checks
Monitor technical issues relating to email delivery and advocate email best practices
Assist team with other projects, as required
Demonstrated knowledge of email best practices including targeting and segmentation, A/B testing, and analytics
~ experience with translating data into business and consumer insights preferred
~ Understanding of email/SMS marketing metrics (OR, CTR, CVR) and the ability to review data and develop actionable insights
~ Knowledge of HTML and CSS for email marketing, a plus
~ Experience with Google Workspace, as well as Asana or other project management tools
~ Exceptional project management skills with the ability to multitask and prioritize effectively
~ Flexible and adaptable to changing projects, priorities, and business needs
~ About Pattern Brands
Pattern is a family of brands with the shared mission of enjoying daily life. We do this by acquiring and scaling e-commerce home brands that meet our consumers at various points of life. Founded in 2019, the team behind Pattern Brands formerly founded Gin Lane, a brand agency that built dozens of direct-to-consumer brands for over a decade. Today we own a fast-growing portfolio of seven home-centric brands - Open Spaces, GIR, Letterfolk, Poketo, Yield, Onsen, and Miracle Brand. We are backed by leading investors including Primary Ventures, RRE Ventures, Toba Capital, Kleiner Perkins, Verlinvest, and Victory Park Capital.
At Pattern, we’re building an inclusive team of diverse individuals as passionate about our mission as we are. As an equal opportunity employer, all persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, military or veteran status, disability or handicap, protected medical condition as defined by applicable state or local law (cancer or genetic characteristics), pregnancy, childbirth and related medical conditions, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
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