Marketing Executive

2 months ago

Toronto ON, Canada Xanadu Full time

Xanadu’s mission is to build quantum computers that are useful and available to people everywhere.
Few people in their life will be able to be a part of something like this, where if we are successful, the technologies we develop will solve some of the world’s most challenging problems, and literally change the world. As a member of our Product team, you will be helping to bring quantum computing—a cutting-edge society-transforming technology—to the world. Focusing primarily on our open-source software PennyLane , your expertise will help Xanadu increase public awareness of quantum computing, build and engage with a community of passionate scientists and developers, and expand a fun and accessible brand image.
As part of a fast-growing technology startup, candidates who can demonstrate success in this role may find further opportunities to take on additional leadership duties within Xanadu and fast-track their career growth.
Establish high-level strategy for product-based marketing campaigns for a specialized technical audience
Coordinate all aspects of marketing campaigns: timing, positioning, channels, briefs, content creation, insights, and evaluation
This includes both large-scale (social media, search ads) and targeted (direct networking, conferences) channels
Coordinate successful campaign execution involving multiple stakeholders, content creators, and development teams
Plan marketing initiatives for in-person and online events
Collect data and insights and communicate back to Xanadu’s product and content teams and inform future campaigns
Participate actively in the marketing content development process (ideation, writing copy, working with graphic designers for visuals, review, etc.)
Evaluate marketing content produced by others, and provide recommendations to enhance success
Promote Xanadu’s broad scientific and business activities through press releases, social media posts, company newsletters, and posts on public-facing messaging forums (e.g., Manage Xanadu’s social media accounts on Twitter/X and LinkedIn
3+ years experience with product marketing
2+ years experience creating engaging content on social media
Confident communicating technical concepts to large audiences
2+ years experience with product marketing in the fields of science, education, or software
1+ years experience marketing an open-source software product
1+ years experience with search engine marketing (paid and organic)
GitHub, Figma, Canva, Agile Development)
They are fundamental and lay the foundation for the culture at Xanadu.
At Xanadu, we are committed to building an inclusive, safe, and equitable culture and fostering an environment where our employees feel included, valued, and heard. i.e. citizenship, permanent resident or a valid work permit)*
If you are working in Canada on the basis of a work permit, what is the expiry date of your current work permit? (

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