Marketing Specialist

1 week ago

Montréal QC, Canada OssKin Full time

OssKin is a fast-growing Montreal-based MedTech company specialized in development and manufacturing of wearable orthopedic devices, using proprietary mass customization software and 3D printing technology.

Technology is at the core of powering the award-winning platform for the world’s first 3D printed orthopedic company, and we were among the first to do it. The team is proud to work with a large and diverse customer base across North America.

Marketing Specialist:

OssKin is seeking a Marketing Specialist to help us implement the marketing vision and accelerate business growth. As part of our team, you will play a key role in shaping our brand’s tone of voice across all platforms, driving engagement and awareness, and building a strong connection with our current and future customers across across North America.

Responsibilities :

  • Content Creation and Optimization. Develop SEO-optimized and engaging high quality content that is on-brand for diverse channels, including blog posts, articles, emails, newsletter content, videos, photos, etc.
  • Social Media Management. Develop and implement social media strategies to grow our online presence, foster community engagement, and achieve business objectives.
  • Campaign Management. Plan, execute and optimize digital marketing campaigns:
    ex. Affiliate, SEO, Email marketing, and more.
  • Support Product Launches:
    Coordinate and support the planning and execution of product launches to ensure a consistent brand presence with literature/collateral/press release production.
  • Design:

    Design on-brand assets, including emails, website pages and digital/print collateral, ensuring cohesive design aesthetics and maintaining a unified and consistent visual approach across all touchpoints.
  • Analytics and Reporting:
    Utilize analytics tools to track, measure, and report on the performance of marketing initiatives, monitor competitors providing actionable insights for continuous content improvement.
  • Collaborate with team members, interns, and external freelancers, as well as partner agencies

Experience required:

  • 3+ years of experience in marketing and revenue growth roles, with a proven track record of scaling B2B businesses
  • 2+ years of working experience with marketing automation (Hubspot), growth marketing, CRM, and project management tools (Asana or Clickup) to effectively manage leads and campaigns
  • A plus:
    Graphic Design, videography and/or photography experience
  • Proficient in SEO, SMM, content creation and optimization
  • Demonstrated skill in branding / positioning / storytelling.
  • Demonstrated skill in CRO, copywriting, funnel marketing, A/B testing.
  • English spoken and written are mandatory. French is an asset, but not a requirement
  • A plus:
    Lead-generation experience in a B2B growth environment

Skills and Knowledge:

  • Google, Facebook and LinkedIn ads
  • Knowledge of email automation tools:
    Mailchimp, Hubspot, Lemlist, Later.Com, etc.
  • Marketing automation and tech stack knowledge
  • Project Management:
    Asana preferably
  • Great Copywriting skills (blog, emails, social media)
  • Website and Landing Pages:
    Wordpress and Hubspot
  • Graphic Design:
    Canva, Adobe Create Cloud
  • Video Design and videography
  • Analytical and results-driven

Salary and Conditions:

Salary and conditions according to OssKin's policy and candidate's experience.

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