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Senior Media Planner

3 months ago

Toronto ON, Canada PHD Full time

Working for PHD Canada PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.We are a culture of thought-leadership, creativity and innovation. We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.Purpose of the Role:The Planning Senior Manager is expected to support and to begin to lead the Integrated PHD team by delivering client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Senior Planning Manager will have an intimate knowledge of the client’s business and apply that knowledge to help the PHD integrated team to drive results and exceed client KPIsYou will become an active member of an enthusiastic team of cross discipline professionals as their emerging leader. You will give your best and bring out the best in others to elevate the overall performance of the team. You will be heavily involved in the ongoing day-to-day work with specific focus on liaising with the integrated team to create a superior plan designed to exceed the defined success metrics. This will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.Your ResponsibilitiesMedia Planning – Take ownership of your brands. Infuse every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performanceTeam – Step forward. Engage your team with enthusiasm, knowledge, questions and ideas. Aim towards the future…. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking Client Management – Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their businessCross Team Alignment – Work across multiple teams – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms Core Competencies Leadership/team building and mentoring capabilitiesStrategic ability (Insight)Creative thinker Solid media evaluation skillsKnowledge of Industry & proprietary tools/resourcesProfessionalismExcellent presentation skillsExcellent communication skillsProblem solving abilitySound judgmentKey QualificationsUniversity/College education in marketing, communication or other relevant related fields1+ years of experience in media or related fieldsBilingualism an asset but not requiredWorking knowledge of digital and traditional media ecosystemKnowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)Working knowledge of Excel and Microsoft Office Software