Senior Media Planner
3 weeks ago
What we're looking for
The Media Planner Senior is responsible for the planning, strategizing and fulfillment of digital media-related activities for assigned clients.As the project lead, the Media Planner Senior is responsible for the overalloperation, administration, and management of client campaigns. This person periodically supports new business development efforts and educates the agency on new media strategies and tactics.
What you'll do
Management
Contributes to setting departmental goals that align with the strategic plan and executes action plans to achieve them. Resolves problems, issues, and customer complaints, as required, in accordance with an appropriate escalation process.Finance and Operations
Validates media monthly spend vs. invoice with the Director of Finance. Ensures that all media invoices, discrepancies, and billings are input, cleared, and issued in a timely fashion.Business Development
Strong client facing skills: the Media Planner Senior is regularly presenting and reporting to clients. Assists planning/strategy team in production of strategic deliverables for new business opportunities. Coordinates with Account Managers to develop initial proposals and statements of work for the discovery phase with prospects. Contributes to new business efforts as needed. Media
Provides digital education and information plans for clients, and oversight on related content and scheduling as it relates to specific projects and according to specified workflow. Consults with clients at early stage of media planning to identify marketing campaign goals and translate them into media strategies and solutions. Presents solutions to accounts/clients in a professional manner with easy-to-understand language Manages media planning cycles, from preparing and presenting plans to coordinating analyses and optimization recommendations. Leads all direct display tactics, from media buying to campaign management and optimization. Oversees reporting and analysis processes. Maintains macro view of digital media performance, making strategic optimization decisions where necessary. Works with Producers to manage operational delivery including priority setting, coordination of deliverables, and long-term direction on projects. Attends status meetings, regular plans, and strategic reviews on assigned clients/projects. Collaborates with Media Specialists and other team members to develop and implement testing plans across tactics, working with product experts, planners and clients. Ensures that all media invoices, discrepancies, and billings are input, cleared, and issued on time. Represents Media department in project kick-off meetings, voicing questions pertaining to media scope/definition, and providing input on media solutions and risks/concerns. Assists with ad hoc media planning and buying support for select brand and social campaigns. Provides estimates for media related efforts for select brands and social campaigns. Works with ad operations to ensure adequate tracking and QA. Checks work thoroughly and aims for a "no mistakes" policy on outputs going to clients.Project Management
Works with the Account Director, Planner, and other senior team members to brief complex projects (e.g. large creative initiatives, insights or development proposals). Consults with clients to understand campaign objectives and requirements. Supports the Producer in building project plans and timelines, providing any predetermined constraints. Highlights scope, time, or budget creep with Production and/or the Account Director when necessary. Provides prompt and regular campaign status updates to clients and internal teams Initiates check-ins and project status reports with team members and project managers to flag potential problems well in advance and simultaneously recommends solutions.Administration
Creates and updates procedures on tasks relating to the duties of this position. Enters hours used on each project into the appropriate dockets and timesheet everyday with notes when required, and makes sure timesheets are submitted by end-of-day Friday. Posts all major expenses to be reimbursed by Noise to Intacct. Protects the company against wasteful, inefficient, unsafe, and fraudulent practices
What you'll need to bring
Post-secondary education, preferably in a relevant field (business, communications, marketing, psychology, etc.). 5+ years of overall media planning experience with a minimum of 3 years online media planning Strong track record of mentoring and developing direct reports to the next level of performance. Highly organized with the ability to handle multiple projects/deadlines and multi-task in a fast-paced environment. Advanced knowledge of the digital landscape, including online campaigns, new technologies used in front and backends, social media, and online marketing. Advanced presentation skills: participating in and leading client and media meetings. Advanced organizational, interpersonal and verbal/written communication skills. Advanced knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts. Ability to create compelling presentations and documents communicating campaign plans, reports, post mortems, etc. Advanced ability to comprehend and communicate financial documentation and systems, including the ability to set and understand budgets and forecasts. Current on emerging platforms, digital technologies, digital marketing standards, and best practice industry standards. Advanced knowledge of online media platforms and how to leverage these platforms to meet client advertising objectives: Facebook Business Manager, DV360, LinkedIn, Twitter, Pinterest, Campaign Manager. Advanced knowledge of SEM platforms (i.e. Google AdWords, Bing, etc.) Advanced knowledge on Analytics and tagging tools (Google Analytics, Google Tag Manager, etc.) Knowledge of media and research tools (comScore, MRI, eMarketer, etc.). Advanced knowledge of Social Insight tools (i.e. Facebook Audience Insights). Advanced knowledge of Microsoft Excel (pivot tables, custom charts, filters, dashboards, etc.). Intermediate computer and digital literacy skills (Microsoft Windows / Apple OSX, Microsoft Office, Internet/Web, Social Media).-
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