Technical Sales Application Specialist

2 weeks ago


Kirkland QC, Canada Contrôles Laurentide Full time

TECHNICAL SALES SPECIALIST


Come join the largest supplier of automation and reliability solutions in our region. Discover what we can offer you and be the voice that cultivates innovative ideas To Help Industry Thrive in Eastern Canada.


A Technical Sales Specialist (TSS) bridges technical knowledge and sales expertise, proficiently conveying the value of products, services, or solutions to potential customers. They exert significant influence with industrial clients by understanding their needs, tailoring solutions, and providing expert guidance. They drive business growth by effectively translating technical capabilities into customer-centric solutions.



Leverage understanding of industries and industrial processes to influence a market penetration strategy.
Elevate the technical acumen of the sales team by providing comprehensive product and solution knowledge. This includes educating team members on the technical aspects of our offerings, enabling them to better communicate value to clients.
Collaborate with the sales team to educate clients on the positive impacts that our products, services and solutions can have on their operational efficiency and productivity.
Conduct thorough analysis to identify pain points, challenges, and efficiency goals of clients. Translate these insights into tailored solutions that address client-specific needs.
Provide pre-sales consultative support, addressing technical inquiries, conducting product demonstrations, and guiding clients to suitable solutions.
Collaborate with the sales team to educate clients about the positive impacts of our products, services and solutions on their operational efficiency and productivity.
Maintain accurate records of sales activities, customer interactions, and progress in CRM systems.
Play a pivotal role in achieving and exceeding sales targets, contributing significantly to revenue growth.
Influence market penetration strategies and bring technical insights that drive sales growth within the industry.
Provide pre-sale technical assistance and product education, and then provide after-sales support services as required
Assist with the development of sales aids and promotional materials for new sales solutions
Deliver persuasive and informative presentations to clients, clearly articulating the technical aspects of our products and solutions, including their benefits, implementation process, and integration requirements.
Achieve individual and team sales goals through the use of customer-focused engagement strategies.
Brainstorm and write original content to entice, engage, and convert current and prospective clients.
DEC in Engineering Technologies or Bachelors of Engineering (or equivalent experience)
Customer Relationship Management (CRM) Software (Intermediate)
Microsoft Office Suite (Intermediate)
Social Media Platforms (Intermediate)
Knowledge of industrial automation products and services
Knowledge of heavy industry market in Eastern Canada
Minimum 3 years' industrial sales experience in a B2B environment
Laurentide’s purpose is To Help Industry Thrive in Eastern Canada. It is through Customer Centricity, Collaboration, People Matter, Hunger & Passion, Health, Safety & Environment and lastly Trust & Reliability that we: Empower People.



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