Senior Product Marketing Manager

4 weeks ago

Toronto ON, Canada Floatcard Full time

About Float

Float is one of Canada’s fastest growing companies and Top Startups , serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies

Our product

Float empowers companies and teams with smart financial products, helping them achieve their most ambitious goals. We’re making business finance more accessible and saving Canadian companies and their teams time and money, while disrupting the multi-trillion dollar global B2B finance industry. Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we’re looking for pioneers to help us achieve our vision.

About the Senior Product Marketing Manager role

We’re looking for an outstanding Senior Product Marketing Manager to join Float as we build the best business finance platform for Canadian companies and teams. At Float, Product Marketing acts as a critical partner to Product. You’ll be in charge of launching and scaling new products that the Product team builds, focusing on customer adoption to achieve aggressive business goals.

This is a career defining opportunity to be a part of a critical and impactful function at an extremely high growth organization changing the way Canadian businesses operate.

As the Senior Product Marketing Manager at Float you'll be responsible for:

  • Driving Product Adoption: In partnership with your Product counterparts, drive the adoption of new and existing Float products through skilled positioning, effective messaging and impactful integrated campaigns – ultimately driving revenue and stickiness for Float, and business impact for our customers.
  • Harnessing Data and Research to Drive Impact: Conduct thorough research and competitive analysis to inform Float's product marketing approach in advance of each launch – understanding internal data, emerging industry trends, customer preferences, and competitive offerings to ensure Float's products are well-positioned and truly differentiated.
  • Scaling Product Education: Educate customers at scale on product features by developing and disseminating clear, engaging content, such as in-app messaging, webinars, and tutorials tailored to address the needs and questions of our customers.
  • Acting as a Cross-Functional Partner: Equip the sales and customer success teams with the necessary product-related content to effectively sell and drive adoption of Float. Utilize insights gathered throughout your work to help the Product and Marketing teams guide future product development and marketing strategies, ensuring Float remains at the forefront of innovation and customer obsession.

You’ll be great in this role if:

  • You've got the experience. With 7+ years of Product Marketing or Product Management experience, in B2B SaaS or fintech, you're no stranger to the industry or the types of customers we serve. Startup or growth-stage experience will be an advantage.
  • You're customer obsessed and data-oriented. You take a detailed, customer-centric approach to product marketing. You go deep to understand nuanced customer needs in the context of a fast-evolving market landscape. You leverage customer insights to connect Float’s products to the solving of customer problems. You seek data to inform your areas of focus and measure your impact.
  • You're tenacious and results-driven – without ego. You set aggressive goals, and have a reputation for working tenaciously to smash them, not letting anything get in your way. You have demonstrated your ability to drive product adoption by leveraging thoughtful campaigns, in-app experiences, email content and frontline team enablement. You also have a one team mentality, working cross functionally to help Float win vs. just focusing on the product marketing function.
  • You have a track record of cross-functional partnership. You excel in working with teams across different domains, such as sales, product, and customer success, to ensure a cohesive and integrated approach to product marketing.
  • You're an excellent communicator. You have excellent communication skills and are able to craft compelling narratives and persuasive arguments in a variety of formats, including memos, presentations, and reports. You are a skilled listener who is able to understand and synthesize diverse perspectives and opinions.
  • You’re constantly learning and growing. You relish in the fact that everyday there is an opportunity to learn something new and become an expert in. You’re a quick study and can learn on the fly. You stay curious, want to make mistakes, and grow from failure.
  • You’re an owner. You set a high bar for yourself and others, and enjoy fostering a culture of excellence. You’re eager to roll-up your sleeves to get building and create immediate impact.

This role won’t be a fit if:

  • You prefer a highly structured work environment
  • You are not super detail oriented
  • You are not comfortable working collaboratively and cross-functionally
  • You are not comfortable with ambiguity and frequently changing priorities
  • You are uncomfortable with receiving and giving direct feedback
  • You are uncomfortable with change
  • You aren’t resilient
  • You have an ego
  • You aren’t super passionate about helping Float build the best business finance platform for Canadian companies and teams

Don’t meet every single requirement? If you’re excited about this role, and you strongly align with our values but your past experience doesn’t align perfectly, we encourage you to apply anyway. You may be the right candidate for this, or other future positions.

...and Perks of working at Float:

  • Competitive compensation & total rewards
  • Flexible work hours and time off‍ when you need to recharge
  • Small team = lots of autonomy to make an outsized impact
  • Opportunity to work with and learn from a world-class team
  • A Float card with a personal stipend to spend on what matters most to you
  • A dog-friendly office
  • Being able to say you helped build Canada's best corporate card and spend management platform
#J-18808-Ljbffr

  • MARKETING - Senior Product Manager

    3 weeks ago

    Toronto, ON, Canada Haventreebank Full time

    Posted Friday, December 22, 2023 at 5:00 AM Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits. We help hardworking Canadians from coast-to-coast achieve homeownership by offering flexible mortgage solutions. Our insured GIC deposits offer competitive rates and are available through a...

  • Senior Product Manager

    2 weeks ago

    Toronto, ON, Canada Equifax, Inc. Full time

    Synopsis of the role As a Senior Product Manager at Equifax Canada, you will focus on the development and implementation of the strategic plan for a Cloud Native B2B Data and Insights business with close relationships to the market for awareness of market needs. The role is responsible for maximizing the growth opportunities within the Consumer Line of...

  • Senior Manager of Product Marketing

    3 weeks ago

    Toronto, ON, Canada Studysslc Full time

    Join the vibrant community at Sprott Shaw Language College and VIC Vancouver International College, where we offer a diverse array of programs across Vancouver, Toronto, and Victoria, catering to English language enthusiasts from across the globe. We are proud affiliates of Sprott Shaw College, under the broader umbrella of Global Education Communities Corp,...

  • Senior Product Marketing Manager

    4 weeks ago

    Toronto, Ontario, Canada Float Financial Solutions Inc. Full time

    About FloatFloat is one of Canada's fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float's team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies Our...

  • Senior Product Marketing Manager

    4 weeks ago

    Toronto, Canada Float Financial Solutions Inc. Full time

    About FloatFloat is one of Canada's fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float's team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies! Our...

  • Senior Marketing Manager

    5 days ago

    Toronto, ON, Canada Isarta Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager

    6 days ago

    Toronto, ON, Canada Viscor Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Manager, Product Marketing

    3 weeks ago

    Toronto, Canada Sun Life Full time

    Job Description : Reporting to the Director, Product and Channel Marketing, Sun Life Global Investments (SLGI), the Senior Manager, Product Marketing is responsible for leading the development and execution of product marketing strategies for wealth products for the Retail channel. This includes all product launches, updates and marketing support of...

  • Senior Product Marketing Manager

    4 weeks ago

    Old Toronto, Canada Floatcard Full time

    About FloatFloat is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!Our...

  • Senior Product Marketing Manager

    4 weeks ago

    Old Toronto, Canada Floatcard Full time

    About FloatFloat is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!Our...

  • Senior Product Marketing Manager

    4 weeks ago

    Old Toronto, Canada Floatcard Full time

    About FloatFloat is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!Our...

  • Senior Marketing and Sales

    6 days ago

    London, ON, Canada Virgin Plus Marketing Full time

    Located in London, Ontario, VIRGIN PLUS Marketing is a versatile company specializing in Printing & Design, Advertising, and Programming, with business investments spanning the United Arab Emirates, the United Kingdom, and a recent expansion into Canada in 2024. With a commitment to high quality, competitive pricing, and value-added services, VIRGIN PLUS...

  • Senior Manager, Creative Marketing Management

    5 days ago

    Toronto, ON, Canada Isarta Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager

    2 weeks ago

    Toronto, ON, Canada EightSix Network Inc Full time

    A client is seeking a highly skilled and dynamic Director of Marketing to lead thier marketing efforts and drive the strategic direction of the brand and its position in the industry as marketing technology specialist. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies within the travel,...

  • Senior Product Manager

    3 weeks ago

    Toronto, ON, Canada Atlas Technology Solutions Full time

    As a Senior Product Manager specializing in Payments, you will play a pivotal role in shaping the future of our integrated payment solutions within our HR technology suite. You will be responsible for driving the vision, strategy, and execution of our payment functionalities, ensuring they seamlessly integrate with payroll, finance, and other core HR...

  • Senior Manager, Creative Marketing Management

    2 weeks ago

    Toronto, ON, Canada EightSix Network Inc Full time

    A client is seeking a highly skilled and dynamic Director of Marketing to lead thier marketing efforts and drive the strategic direction of the brand and its position in the industry as marketing technology specialist. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies within the travel, hotel,...

  • Senior Product Manager- Walmart +

    3 weeks ago

    Toronto, ON, Canada BioRender Full time

    Full Time] Senior Product Manager at BioRender (United States) | BEAMSTART Jobs Senior Product Manager Full Time Remote Work At BioRender, our mission is to accelerate the world’s ability to learn, discover and communicate science. We are passionate about democratizing science communication in order to accelerate scientific discovery and...

  • Senior Manager, Marketing and Branding

    2 weeks ago

    Toronto, ON, Canada EightSix Network Inc Full time

    Senior Marketing Manager, Strategic Planning Part Time / Full Time Senior Marketing Manager, Strategic Planning Marketers on Demand is searching for a key individual to join our client’s team as a Senior Marketing Manager, Strategic Planning. Come and contribute to their strategic marketing plan and oversee the execution of their annual...

  • Digital Marketing Sales Consultant

    3 weeks ago

    Toronto, ON, Canada Paramount Product Development Full time

    The Digital Marketing Sales Consultant drives sales through managing initial customer contact through different customer acquisition strategies.The digital marketing sales Consultant plays a key role from the first point of contact through customer acquisition. We are looking for candidates with proven sales experience. Responsibilities: Present, promote...

  • Senior Marketing Manager

    5 days ago

    Toronto, Canada Viscor Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...