Senior Manager, Product Marketing
3 weeks ago
Job Description
:Reporting to the Director, Product and Channel Marketing, Sun Life Global Investments (SLGI), the Senior Manager, Product Marketing is responsible for leading the development and execution of product marketing strategies for wealth products for the Retail channel. This includes all product launches, updates and marketing support of regulatory filings, investment solution-specific marketing material (brochures, websites, videos, presentations) and other product initiatives.
In fulfilling the role, the incumbent will work closely with various teams including Product Management, Product Development, Compliance, Sales, Digital Marketing, Design and Creative and the Investment Communications team as appropriate with the objective of delivering effective and high-quality product marketing support.
What will you do?
Work closely with Product Management, Product Development, Sales, the Digital Marketing team and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals. Develop an in-depth and ongoing knowledge of SLGI’s product line-up and overall industry trends:Obtain a thorough understanding of SLGI’s investment product optionsKeep abreast of the competitive landscape from both an investment product offering and marketing trends perspectiveUnderstand how the Retail Sales teams position and promote Sun Life Global Investments solutionsUnderstand how Advisors, use investment products and how to position our products to those advisorsUnderstand financial markets and global economic trendsRecognize and interpret industry trends and make recommendations for strategies that support the business in achieving their goalsRecommend marketing tactics (i.e. sales collateral, product positioning ideas, advertising, e-mail blasts, webinars, etc.) Create, lead and manage the development and execution of all product launch marketing strategies including building the go to market strategy, aligning tactics to the strategy, building new marketing materials and landing pages (web) in collaboration with Product Management and Sales teams. Update and fine-tune existing marketing collateral, web content and tools. Multi-task multiple projects at the same time while ensuring time lines are met Create, lead and manage the development and execution of new marketing strategies for the existing product shelf. Develop relationships with the Retail Sales team and solicit feedback to help measure successes & identify areas for improvement with regards to marketing initiatives. Identify measures of success (i.e. sales, assets, requests, etc.)What you need to succeed:
Bachelor’s degree in commerce, finance, or marketing Minimum 6 years of investment product marketing and/or product management experience in the financial services industry Previous experience as a product manager or product analyst considered an asset Solid understanding of investment products and specifically mutual funds and segregated funds Completion of the CSC required CFA charter holder or candidate/CIM designation preferred Strong teamwork skills and the ability to collaborate effectively with others Professional & tactful in client dealings Keen ability to influence and accomplish work through other people and functional departments Ability to assimilate information from a variety of sources and make recommendations; High proficiency in MS Office (i.e. Excel, Outlook, Word & PowerPoint)Background and capabilities:
Previous experience within the financial services industry, specifically the investment area, a must Demonstrated ability to develop product marketing strategies and positioning that ultimately contribute to an increase in sales Mutual fund, marketing or product management experience required Excellent creative writing and communication skills Self-confident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-functional team environment with a variety of reporting levels and varying skills/competencies Excellent project management skills Flexible individual with creative problem-solving & strong analytical skills Ability to confidently build relationships and effectively engage with junior colleagues through to senior executivesWhat’s in it for you:
We’re honoured to be recognized as a 2024 Best Workplaces in Ontario by Great Place to Work® Canada. We’re proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work® Canada. Wellness programs that support the three pillars of your health – mental, physical, and financial The opportunity to move along a variety of career paths with amazing networking potential.. As a hybrid organization, you and your leader use business and Client needs to choose where you work, at home or in the office.# LI – SJ
-
Senior Product Marketing Manager
4 weeks ago
Toronto, Canada Float Financial Solutions Inc. Full timeAbout FloatFloat is one of Canada's fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float's team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies! Our...
-
Senior Product Marketing Manager
4 weeks ago
Toronto, Ontario, Canada Float Financial Solutions Inc. Full timeAbout FloatFloat is one of Canada's fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float's team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies Our...
-
Senior Product Marketing Manager
4 weeks ago
Toronto, ON, Canada Floatcard Full timeAbout Float Float is one of Canada’s fastest growing companies and Top Startups , serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!...
-
Senior Product Marketing Manager
4 weeks ago
Old Toronto, Canada Floatcard Full timeAbout FloatFloat is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!Our...
-
Senior Product Marketing Manager
4 weeks ago
Old Toronto, Canada Floatcard Full timeAbout FloatFloat is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!Our...
-
Senior Product Marketing Manager
4 weeks ago
Old Toronto, Canada Floatcard Full timeAbout FloatFloat is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!Our...
-
Senior Marketing Manager
7 days ago
Toronto, Canada Viscor Full timeHead quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...
-
Senior Marketing Manager
7 days ago
Toronto, Canada Viscor Full timeHead quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...
-
Senior Marketing Manager
7 days ago
Toronto, Canada Viscor Full timeHead quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...
-
Promotional Production Manager
5 days ago
Toronto, Canada Treetop Marketing Full timeSalary: $50,000-$55,000 Treetop Marketing and Promotion is a fun and dynamic Canadian advertising agency with offices in Vancouver, Toronto and Calgary. We're a team of passionate and dedicated people who value transparency, hard work, and always love to meet and exceed our clients' needs. We have set our sights on rapid growth and are looking for a...
-
Senior Marketing Manager
7 days ago
Toronto, Canada Viscor Full timeHead quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...
-
MARKETING - Senior Product Manager
4 weeks ago
Toronto, ON, Canada Haventreebank Full timePosted Friday, December 22, 2023 at 5:00 AM Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits. We help hardworking Canadians from coast-to-coast achieve homeownership by offering flexible mortgage solutions. Our insured GIC deposits offer competitive rates and are available through a...
-
MARKETING - Senior Product Manager
3 weeks ago
Old Toronto, Canada Haventreebank Full timePosted Friday, December 22, 2023 at 5:00 AM Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits. We help hardworking Canadians from coast-to-coast achieve homeownership by offering flexible mortgage solutions. Our insured GIC deposits offer competitive rates and are available through...
-
MARKETING - Senior Product Manager
3 weeks ago
Old Toronto, Canada Haventreebank Full timePosted Friday, December 22, 2023 at 5:00 AM Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits. We help hardworking Canadians from coast-to-coast achieve homeownership by offering flexible mortgage solutions. Our insured GIC deposits offer competitive rates and are available through...
-
MARKETING - Senior Product Manager
4 weeks ago
Old Toronto, Canada Haventreebank Full timePosted Friday, December 22, 2023 at 5:00 AM Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits. We help hardworking Canadians from coast-to-coast achieve homeownership by offering flexible mortgage solutions. Our insured GIC deposits offer competitive rates and are available through...
-
Senior Marketing Manager
7 days ago
Toronto, Canada Isarta Full timeHead quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...
-
Senior Marketing Manager
7 days ago
Toronto, Canada Isarta Full timeHead quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...
-
Senior Marketing Manager
3 days ago
Toronto, Canada Viscor Full timeHead quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...
-
Senior Marketing Manager
7 days ago
Toronto, Canada Isarta Full timeHead quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...
-
Senior Manager of Product Marketing
3 weeks ago
Toronto, ON, Canada Studysslc Full timeJoin the vibrant community at Sprott Shaw Language College and VIC Vancouver International College, where we offer a diverse array of programs across Vancouver, Toronto, and Victoria, catering to English language enthusiasts from across the globe. We are proud affiliates of Sprott Shaw College, under the broader umbrella of Global Education Communities Corp,...
