Product Marketing Manager- Telecommute

1 week ago


Toronto ON, Canada ODAIA Full time

Full-Time / Permanent

An Ancient Greek word referring to “tools of the trade.”

ODAIA is a remote first organization, all our positions are WFH with frequent company and team based socials, events and meetings in-person and virtually.

ODAIA helps pharma sales and marketing teams by using AI to understand and predict customer behaviour. Our enterprise SaaS product MAPTUAL serves some of the most recognized Fortune 500 life sciences companies. By incorporating data and AI predictions in powerful ways, MAPTUAL’s users understand their customers (healthcare professionals, patients) on a deeper level and cater to their health needs more effectively.

ODAIAns (what we call ourselves) are inspired to reinvent the future of how non-technical people leverage data in their day-to-day lives. We are passionate about solving complex problems in data, AI, engineering, design, and product, so our customers don’t have to. That’s why we have a crazy talented team led by serial entrepreneurs, tech veterans, and life sciences experts.

Reducing patients’ time to therapy by facilitating meaningful interactions with healthcare providers, through human-centric software powered by AI.

We’re also on a mission to build an innovative, diverse, and ego-free business, where trust, innovation and ownership are valued. We put an emphasis on career development for our employees, and the opportunities to grow are extensive.

In this role, you’ll own the vision, strategy, and execution of our products, ensuring they empower commercial pharma teams to better understand and serve their audiences.

Conduct extensive research to understand the motivations, pain points, and behaviors of healthcare providers, patients, and pharma commercial teams
Develop features that enable buyer persona development, onboarding, and customer enablement, ensuring seamless adoption and ongoing success for our users
Develop products and features that support hyper-personalized engagement strategies by integrating behavioral, demographic, and account-level data
Assist with the overall product strategy and roadmap, implementing solutions that help pharma commercial teams to execute effective omnichannel strategies, bridging insights across digital and offline touchpoints
Build products that help pharma commercial teams enable a unique sales and marketing campaign for every individual HCP, account, prescriber and patients
Translate complex business problems into effective technical solutions, leveraging your strong understanding of data management and automation
Lead the productization process, ensuring scalability, usability, and a truly data-driven approach
Understand market trends, competition and emerging technologies to drive continuous innovation
Identify and prioritize product features and enhancements based on thorough market research and customer feedback
Deep knowledge of the Pharma industry, particularly in the commercial life sciences sector, and familiarity with related data types (Rx, ad performance, patient data, etc.)
Familiarity with omnichannel marketing and customer engagement strategies, particularly in commercial pharma
Demonstrated ability to understand complex business problems and translate them into scalable technical solutions
Exceptional analytical skills and a data-driven mindset, with a passion for leveraging data to drive product decision-making
Experience working as a Product Manager of marketing products or similar experience in a fast-paced technology / SaaS startup environment
Appreciation for what “good marketing” looks like, with an understanding of how that sense is being shaped by industry trends
Bachelor’s degree in a relevant field, or similar related knowledge and experience

Our team is growing and we are looking for individuals that have what it takes to help us succeed. A highly productive driven startup culture that values agility, passion, ownership, trust, respect, diversity and inclusion
Top-notch health benefits for medical, dental, vision care, mental health, prescription drug coverage, travel insurance and alternative treatments such as acupuncture and chiropractic services
Flexible working hours, providing great balance for personal and family life
An open and flexible vacation policy
Career development opportunities, and a solid business model - we’re in it for the long haul

We are a remote first company with an office hub located in Toronto, supporting team building and social connectivity with virtual and in-person collaborative work sessions, team meetings and socials.

Accommodations are available on request for candidates with disabilities taking part in all aspects of our hiring process. DIVERSITY, EQUITY & INCLUSION

As an equal opportunity employer, ODAIA is committed to creating an environment that respects diversity and inclusion. ODAIA does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

At ODAIA, we are committed to building an environment where everyone feels included, valued, and heard. We are committed to creating a diverse workplace, and are an equal opportunity employer who does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

We strongly encourage applications from Indigenous Peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.



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