Telecommute Technology Implementation Leader

1 week ago

Toronto ON, Canada Next Pathway Full time

Listed as one of Canada’s hottest start-ups by the Globe and Mail, Next Pathway is a technology services company providing clients a pathway from existing to emerging technologies. Our automation technology helps our customers accelerate the migration of complex applications and workloads to the cloud.
*Candidates must submit a portfolio to be considered for this position. Applications without a portfolio will not be reviewed.*

We are seeking an exceptional Creative Lead to join our dynamic team. This role is ideal for a versatile creative professional with a strong background in graphic design, video production, branding, and digital marketing. The successful candidate will drive our visual communication strategy across all digital platforms, bringing fresh ideas and innovative solutions to our creative projects.

Qualifications:

Education and Experience:

· Degree or diploma in graphic design, visual arts, or a related field
· Minimum of 5-7 years of professional graphic design experience with 2 years of experience in technology
· At least 2 years of proven expertise using Canva for professional design work
· Strong background in video marketing, including creation and editing of promotional videos, product demos, and social media content
· Experience in product marketing from a creative perspective, demonstrating ability to visually communicate product features and benefits
· Motion graphics design experience is highly desirable
· A compelling portfolio that highlights your best work across various digital mediums, including social media campaigns, landing page designs, product marketing materials, video content, case studies, guides, checklists, and other digital creations

Technical Skills:

1. Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro, Acrobat, and After Effects)
2. Advanced skills in Canva, capable of creating professional-grade designs efficiently
3. Strong proficiency in Microsoft Office suite (especially PowerPoint for presentations)
4. Experience with Content Management Systems (CMS) for building and managing landing pages
5. Big bonus:
Knowledge of HubSpot CMS for creating and optimizing landing pages
6. Nice to have:
Knowledge of UX/UI design principles

Design and Marketing Skills:

· Deep understanding of current design trends, brand standards, and visual communication principles
· Strong eye for detail in layout, color theory, and typography
· Proven ability to create compelling landing pages for various marketing campaigns
· Experience in product marketing, able to translate product features into visually appealing marketing materials
· Expertise in social media content creation and strategy across platforms (Instagram, LinkedIn, Twitter, Facebook)
· Ability to analyze and interpret data to inform design decisions
· Excellent project management skills, able to handle multiple projects simultaneously under tight deadlines

Responsibilities:

· Lead and execute all creative projects, ensuring high-quality output and brand consistency
· Create and edit engaging graphics for marketing materials, digital platforms, and social media channels
· Produce and edit videos for promotional content, product demonstrations, and social media
· Develop visual strategies for product marketing campaigns, effectively communicating product value propositions
· Design compelling case studies, guides, checklists, and other content that supports marketing initiatives
· Design and optimize landing pages for marketing campaigns using appropriate CMS tools
· Manage and create content for social media platforms, ensuring our creative is up-to-date and platform-appropriate
· Collaborate with marketing and sales teams to create effective visual content for campaigns
· Stay updated on design trends and technologies, implementing innovative approaches to creative challenges
· Manage project timelines, resources, and budgets to ensure timely delivery of creative assets
· Analyze performance metrics of visual content and make data-driven improvements

The ideal candidate will be a creative powerhouse with a strategic mindset, able to oversee all aspects of our visual brand while driving engagement through innovative design. This role requires a unique blend of creative vision, technical skill, marketing acumen, and strong project management capabilities.

If you're passionate about creating impactful visual content, have a knack for product marketing, and a proven track record of managing creative projects, we want to hear from you. Please submit your portfolio, including examples of Canva designs, Creative work done in Adobe Creative Cloud, product marketing materials, social media work, video content, case studies, guides, checklists, and landing page designs along with your application.

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