Product Marketing Manager
3 weeks ago
• Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.
• Develops product positioning in the marketplace through business plans and internal/external content
• Drive effective GTM strategies through product expertise, alignment, and positioning, content creation, and communications
• Lead content management across cross-functional projects including organization, distribution, and facilitating the review process.
• Create sales resources and training materials that emphasize the value of the product and its distinctive features, include narrative content suitable for both internal and external use.
• Oversees market research, monitors competitive activity and identifies customer needs.
• Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
• Support assigned product(s) or have complete responsibility for product line(s).
• Comfortable presenting to executives and internal stakeholders
Top 3 skills MUST have
• Exceptional analytical and strategic thinking abilities.
• Collaborative and able to work effectively with cross-functional teams and senior leaders
• Strong project management with the ability to manage multiple projects simultaneously.
Years of experience required 2-5 years
Education requirements
Bachelor’s in marketing, tech (computer-related), or equivalent experience with product marketing roles and/or tech or software companies
Computer knowledge required to perform duties
Microsoft systems (Word, Outlook, PowerPoint, Excel)
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