Product Marketing Manager

3 weeks ago


Cambridge ON, Canada EightSix Network Inc Full time
HireTalent - Diversity Staffing & Recruiting Firm HireTalent - Diversity Staffing & Recruiting Firm

• Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.

• Develops product positioning in the marketplace through business plans and internal/external content

• Drive effective GTM strategies through product expertise, alignment, and positioning, content creation, and communications

• Lead content management across cross-functional projects including organization, distribution, and facilitating the review process.

• Create sales resources and training materials that emphasize the value of the product and its distinctive features, include narrative content suitable for both internal and external use.

• Oversees market research, monitors competitive activity and identifies customer needs.

• Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).

• Support assigned product(s) or have complete responsibility for product line(s).

• Comfortable presenting to executives and internal stakeholders

Top 3 skills MUST have

• Exceptional analytical and strategic thinking abilities.

• Collaborative and able to work effectively with cross-functional teams and senior leaders

• Strong project management with the ability to manage multiple projects simultaneously.

Years of experience required 2-5 years

Education requirements

Bachelor’s in marketing, tech (computer-related), or equivalent experience with product marketing roles and/or tech or software companies

Computer knowledge required to perform duties

Microsoft systems (Word, Outlook, PowerPoint, Excel)

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