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Product Marketing Manager

4 months ago

Toronto ON, Canada 7shifts Full time

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.

As the Product Marketing Manager at 7shifts, you will play a key role in developing and executing the go-to-market plan aimed at driving the adoption of our payroll, time-clocking, and labor compliance products. Reporting to our Director, Product Growth you will work cross-functionally across all levels of the organization to drive large product initiatives at the department and organization levels.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

  • Drive customer engagement for our payroll, time-clocking, and labor compliance products by developing and executing product go-to-market strategies
  • Research and analyze market trends, the competitive landscape, and customer insights to identify strategic opportunities and ensure our product strategies align with market demand
  • Leverage user data to create product positioning and segmentation and help form an ideal customer profile (ICP)
  • Develop and execute product-led growth strategies to drive customer adoption, engagement, and retention of our payroll, time-clocking, and labor compliance products
  • Develop pricing, packaging & bundling strategies to drive adoption of our products
  • Create a variety of marketing assets including email campaigns, in-app messaging, tutorials, guides, and videos to educate and guide users through the customer journey
  • Continuously experiment with new growth tactics, channels, and messaging to optimize conversion rates, reduce churn, and drive revenue growth

What you bring:

  • 3+ years of experience creating and executing product go-to-market strategies
  • Experience in a B2B SaaS environment
  • Experience collaborating and managing relationships with cross-functional stakeholders at all levels and driving large product initiatives 
  • Strong communication and critical thinking skills with the ability to explain complex concepts in simple terms that showcase our products’ value to various audiences
  • Proven track record of building, scaling, and launching go-to-market strategies for new or expansion products, as well as developing and implementing monetization strategies that drive revenue growth
  • Exceptional analytical and problem-solving skills, with the ability to turn deep data into actionable insights that drive product metric improvements 
  • Detail-oriented with the ability to manage multiple initiatives simultaneously in a fast-paced, dynamic environment

It’d be even cooler if you had:

  • Experience with Mixpanel, Looker or Tableau
  • Experience in the restaurant or restaurant tech industry
  • Experience in a Product-Led Growth (PLG) environment
Our commitment to our team members:
  • Opportunity: It’s an exciting time to work at 7shifts—our product is evolving and our team is scaling quickly. Scale like this offers many unique learning opportunities in a short period of time, accelerating the professional growth of our team members
  • Challenge: We’re tackling real problems for restaurant owners and we’re just getting started. Working at 7shifts means playing a key role in solving those problems and elevating an entire industry
  • Culture: There’s a reason we’re one of the best workplaces in North America We value integrity, adaptability and collaboration in an environment that moves quickly to drive incredible impact
  • Equity:  Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success
  • Health and Wellness: Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
  • Flexibility:  Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer a flexible vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
  • Support : We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag to make it official Plus, we take professional growth seriously and support this through coaching, IDPs, peer and leader feedback, internal promotions, and more
We thank you for your interest in joining the 7shifts team

Are you legally entitled to work in Canada? *

Please note that we are able to support immigration for candidates eligible through the Global Talent Stream (GTS) or the Provincial Nominee Program (PNP). These programs apply to candidates in engineering, IT, experience design, and data analyst roles that have completed formal education (degree or college program) in their designated field and have 5 or more years of experience.

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Are you currently located in (or willing to relocate) to Canada? *

Please note that this role is a remote or hybrid opportunity within Canada.

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How did you hear about 7shifts or this position? *

If you heard about us from someone on our team, please let us know who

Tell us about a time when you had to navigate conflicting interests among stakeholders in a project. How did you identify key stakeholders, manage their expectations, and foster collaboration to achieve the project goals? *

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