Community + Social Media Marketing Specialist

3 days ago

Toronto ON, Canada Wildcraft Care Full time

Social Media Marketing Specialist
Full-time; Hybrid position (on-site and remote)
Wildcraft is a small-batch, Toronto-based natural skincare company that focuses on creating high-quality, 100% natural products at approachable price points. Our studio space is located in downtown Toronto in the West End of the city. We have an online sales channel, and we also wholesale our products to retailers across Canada. Social Media Marketing Specialist
Please include a minimum of 5 Instagram reels you’ve created for other brands in the past. (We are seeking a passionate and creative individual to join our team as a Social Media Marketing Specialist. This is an exciting full-time opportunity for someone eager to gain hands-on experience in organic social media, eCommerce, and digital marketing within the skincare industry.

In this role, you will report to Wildcraft's Senior Marketing Manager and collaborate with the marketing team to enhance our social media presence.

This is a hybrid position, requiring at least 2-3 days per week on-site at our West End Toronto studio.

Bring your creativity to life by crafting captivating brand content, including images, reels, stories, and captions tailored for social media platforms like Instagram, Facebook, TikTok, and YouTube.
Collaborate with the Senior Marketing Manager to ensure all content aligns with the brand vision, is pre-approved, and integrates seamlessly with broader marketing objectives.
Develop a deep understanding of Wildcraft’s products to create content that authentically tells our brand story, highlighting our values and connecting meaningfully with our audience.
Analyze past social media strategies to identify successes, uncover opportunities for improvement, and build on what’s working well.
Maintain and update the social content calendar, ensuring all assets are prepared and scheduled in advance.
Capture our journey by gathering in-house raw footage (images and videos) and visiting retailers to showcase our products and retail partnerships.
Transform raw footage into polished assets for Instagram, TikTok, Facebook, and YouTube to engage and grow our audience.
Stay informed about skincare trends and social media news to keep our content fresh and relevant.
Respond to comments, messages, and inquiries to foster a positive and engaging online community.
Provide regular performance reports using analytics tools and apply insights to refine future strategies.

Minimum 2 years of experience in organic social media marketing is required.
Strong understanding of social media platforms (Instagram, Facebook, TikTok) and trends, including creating content native to each platform.
Excellent written and verbal communication skills for engaging content and interactions.
Comfortable appearing and speaking on camera to create relatable social media content.
Skilled in creating video content using TikTok, Instagram, CapCut, or InShot.
Experience editing and resizing photos for social media use.
Familiarity with analytics tools like Later for performance tracking and improvement.
Proficiency in graphic design tools like Canva and Adobe Creative Suite.

Opportunity to grow your skills in other areas of marketing, such as email and affiliate marketing
Casual and comfortable dress code
Fun team events

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