Head of Marketing, Partnerships and Brand

3 weeks ago

Toronto ON, Canada Designer Brands Full time

Contract Term: 12 Months Location: This is a remote position. However, the incumbent should reside within reasonable commuting distance to our Head Office to attend monthly meetings. (The Partner Marketing Manager leads all aspects of any partner marketing program activations with the goal to drive performance for DBI and the respective (vendor) partner. To achieve this goal, this role works closely with DBI’s vendor and partner community, and Merchandising leadership to confirm overall partner strategy, program elements, brand/product strategies and messaging that align with The Shoe Co. and DSW business objectives and merchandising strategy. The role liaises closely with the extended Marketing team (e.g. graphic design and performance marketing) as well as cross functional team members, including but not limited to merchandising, operations, and ecommerce to ensure program elements come to life effectively across all channels to grow brand business sales.

In addition to working closely with the merchant partners on the key program elements and the partner marketing calendar for the year, the Partner Marketing Manager leads the day-to-day activities to successfully launch each partner brand activation. As part of the program delivery, this role collaborates with performance marketing to provide in-depth partner brand program analysis to optimize the activation.

Planning and Calendar Management of Partner Brand Engagements
Leads overall partner program planning process
Collaborates on annual calendar/roadmap for co-op partnership opportunities working with merchant leadership
Manages the partner marketing calendar on an ongoing basis holding internal stakeholders and external partners accountable
Integrates co-op/partner brand activations into the overall seasonal marketing & loyalty calendar and monthly cadence
Plans, coordinates, and manages monthly and weekly co-op marketing activations/ activities

Delivery and Assessment of Partner Brand Engagements
Leads the development and execution of all co-op program elements ensuring alignment on product focus & vendor assets, briefing the design teams, obtaining vendor approvals, and executing all assets collaborating with cross functional stakeholders
Manages vendor discussions on partner brand marketing program (in coordination with merchant partners) starting with the kick-off meeting, ongoing weekly calls and post mortem reviews with key internal stakeholders
Develops, updates, and shares associated vendor DBI presentations including partner program documents, brand specific creative asset reviews, and feeds into program analysis reports.
Liaises with loyalty team to ensure smooth execution of any partner brand loyalty overlays

5+ years’ marketing experience preferably in retail or packaged goods
~3+ years in partner/co-op marketing and or related field including merchandising, marketing at a partner brand
~ A degree in marketing & brand management (or similar)
~ Proficiency in digital marketing
~ Strong administration, project management, time management, and organizational skills
~ High computer proficiency with Microsoft Office including PowerPoint and Excel


Flexible work schedules
Full Remote Work Options
Flexible Fridays
Daily Wellness Hour & Virtual Yoga Classes
Remarkable Training & Development Programs & Learning Tracks
Engage in Diversity- Join a Global Business Resource Groups or our DBC DE&I Council
Exciting Virtual Head Office Events
At Designer Brands Canada, we encourage you to be yourself and respect others for who they are. Our diversity makes us strong and creates an inclusive and welcoming environment where everyone’s self-expression is highly valued. We know that fostering diversity and inclusion brings out your full potential and creates an engaging environment for everyone. We believe that you, in all your uniqueness, belong at Designer Brands (Canada). Accommodations are available upon request to individuals who self-identify as having a disability or special need.

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