Head of Brand and Marketing
3 weeks ago
Sitting within the Commercial Operations Department, Brand and Marketing (along with Host City Rights Management, Commercial Rights Delivery, Partnerships Integration, Licensing and Retail, Ticketing and Hospitality and FIFA Fan Festival) aim to deliver the most engaging, innovative, and accessible FIFA World Cup experience for all athletes, fans, partners, and the community. Reporting organizationally to the Executive Director, Commercial Operations (FWC26 CAN), the Head of, Brand and Marketing (FWC26 CAN) will own the planning process of all Canada-specific promotional activity for the tournament, managing local delivery via suppliers or executing local promotional activity themselves when appropriate. They will also localize global promotional activity as appropriate/necessary and provide critical input into the steering of the global promotional plan, collaborating with the Head of, Brand and Marketing based in Mexico and the USA.
THE POSITION
The main responsibilities and oversights of the Head of, Brand and Marketing (Canada) for the FIFA World Cup 26TM include:
- Developing and managing a Canada-specific iteration of the master Event Promotion Plan, creating, and maintaining the relevant documents and ensuring brand consistency and alignment with organizational objectives.
- Manage the implementation of the tournament's brand identity and positioning, ensuring a strong, compelling and consistent brand presence throughout all marketing materials and touchpoints.
- Oversee the creation and implementation of advertising campaigns across multiple channels, including television, radio, print, digital, and social media.
- Engaging closely with experts within FIFA and agency partners across digital, social, research, TV, radio, OOH, influencers, partnerships and CRM for inputs and insights that inform Canadian promotional activity, working closely with the Head of, Brand and Marketing in Mexico and the USA particularly around briefings for key promotional milestones.
- Integrating Canadian Host Cities and other stakeholder partners such as Commercial Partners, Media Rights Licensees and Branded Licensees into the Event Promotion Planning process when the appropriate opportunities present themselves, as well as managing their inbound requests, ideas, and opportunities.
- Managing external vendors such as agencies and other suppliers in their day-to-day Event Promotion delivery, working closely to ensure appropriate levels of speed, efficiency, clarity, and quality are maintained.
- Contributing to the search, selection, briefing and evaluation processes of vendors, in collaboration with the Executive Director, Commercial Operations (FWC26 CAN) and relevant FIFA departments.
- Ensuring appropriate levels of reporting and evaluation of all Canadian Event Promotion campaigns and activity, in collaboration with relevant FIFA departments and suppliers.
- Liaising and sharing news and best practices with counterparts in Mexico and USA, amplifying their activities where possible and integrating them into Canadian projects when appropriate.
FIFA World Cup 2026 Skills Framework:
ACCOUNTABILITY: Demonstrate commitment to responsibilities and objectively analyze one's behavior, while assuming consequences of one's own actions and/or decisions and learning from one's mistakes.
DECISION MAKING: Ability to identify and swiftly make decisions in critical situations, take initiative and calculated risks, explore alternative solutions, and respond promptly to unforeseen circumstances.
INCLUSIVITY: Achieve shared organizational objectives by sharing information with colleagues across all levels and divisions, tangibly influencing others, and maintaining a network of support contacts.
INITIATIVE: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas.
INNOVATION: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas.
LEADERSHIP: Ability to lead one's contacts/colleagues/partners, encourage teamwork, and delegate authority / decision-making power, as needed, to produce the expected results and make efficient use of the team's skills and talents.
VISION: Ability to perceive the organization's global environmental impact, anticipate decision consequences, grasp organizational missions, and formulate strategic plans.
Education & Qualifications:
- Bachelor's Degree or similar level of education in Marketing, etc.
Work Experience:
- Minimum of 7 years of work experience in Marketing or similar
- Preferred previous experience in football and/or professional sports in Canada
- Working knowledge of the media and marketing landscape in Canada
- Working knowledge of sports marketing, sponsorship, and promotion
- Proven project management skills, ideally with large, complex projects involving a lot of different stakeholders and departments
- Experience successfully working individually and on tight deadlines
- Experience as part of a multi-national, global team preferred but not mandatory
- Experience writing, designing and delivering business-facing presentations
- Experience devising, managing, or working closely with a marketing, communications or promotions budget and scope of work – either client or agency side
- Experience in navigating complex internal and external stakeholder relationships and managing these at a senior level
- Experience in or aptitude to be an effective communicator with people for whom English is not their first language
Languages:
- Fluent in English. French and Spanish proficiency is a plus
Technology:
- Proficient in MS Office (Excel, Word, PowerPoint, Visio & Project) and planning software and online collaboration tools
About FWC2026
The FIFA World Cup 26TM will mark the first time that the tournament features 48 teams and will be hosted by three countries: Canada, Mexico, and the United States.
This new format redefines excellence, generating unique opportunities for greater participation and engagement from fans and players in North America and all over the world. Now is your time to be a game changer and join the workforce that is planning and delivering this unique and unforgettable experience.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
-
Head of Brand and Marketing
3 weeks ago
Toronto, Ontario, Canada teamworkonline Full timeAt FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26TM will mark the first time that the tournament will feature 48 teams and be hosted by three countries: Canada, Mexico, and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and...
-
Head of Brand and Marketing
1 month ago
Toronto, Ontario, Canada teamworkonline Full timeAt FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26TM will mark the first time that the tournament will feature 48 teams and be hosted by three countries: Canada, Mexico, and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and...
-
Head of Brand and Marketing
7 days ago
Old Toronto, Ontario, Canada Fédération Internationale de Football Association Full timeHead of Brand and Marketing Application Deadline: 21 May 2024 Department: Commercial & Marketing Employment Type: Fixed Term Full Time Location: Toronto Description At FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26 will mark the
-
Sales Representative/marketing Specialist
7 days ago
Toronto, Ontario, Canada Brand Vision Marketing Full time_Join Our Dynamic Team at Brand Vision_Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success.About Us:Brand Vision is a leading marketing & web design agency specializing in...
-
Head of Brand Creative
7 days ago
Toronto, Ontario, Canada Pilot Coffee Full timeAt Pilot, we work with an incredible team who are passionate about coffee and equally committed to quality. To achieve our full potential, we foster an environment where everyone feels included, heard and appreciated. Our values of quality, innovation and relationships enable us to provide exceptional service and lie at the heart of everything we...
-
Head of Creative Marketing
1 week ago
Toronto, Ontario, Canada Devoted Studios Full timeWe are in search of a resilient Head of Creative Marketing to join our vibrant team at Devoted Studios in Québec City, Quebec, Canada. Growing your career as a remote Head of Creative Marketing is a promising opportunity to develop fundamental skills. If you are strong in leadership, planning and have the right initiative for the job, then apply for the...
-
Head of Marketing, Ownr
7 days ago
Toronto, Ontario, Canada Royal Bank of Canada Full timeJob SummaryWhat is the opportunity?Ownr, an RBCx Ventures company, is hiring a Head of Marketing. Ownr is the leading platform for entrepreneurship in Canada. In this role, you will spearhead Ownr's next phase of growth as we help thousands of entrepreneurs build and grow their business using Ownr's comprehensive platform for business registration,...
-
Head of Brand Marketing H/F
7 days ago
Toronto, Ontario, Canada J.P. Morgan Full timeThe Executive Director, head of Payments Marketing, will lead the development, execution and measurement of revenue-generating marketing programs in the Canadian market. You will use your passion, experience, and vision to build and lead the Canadian Marketing team and support our aspiration to become the #1 payments platform for businesses in Canada.# The...
-
Head of Marketing
1 week ago
Toronto, Ontario, Canada Upfield Full timeAre you looking to lead the marketing team drive best-in-class strategies for some of the world's leading and innovative food brands ?Location: Hyrbid (Remote and On-Site 2-3 per week in our Toronto Office)About the PositionAs the Head of Marketing for Canada, you will oversee all marketing efforts related to the Upfield portfolio in Canada, spanning...
-
Brand Ambassador
7 days ago
Toronto, Ontario, Canada Brand Momentum Full timeAbout Us We are seeking enthusiastic and outgoing individuals to represent our client's brand at the upcoming Toronto Pride Weekend. As a Brand Ambassador, you will be responsible for engaging with event attendees, distributing promotional materials, and generating brand awareness. Responsibilities:Attend Toronto Pride Weekend on June 28th , 29th th (TBD)...
-
Brand Ambassador
7 days ago
Toronto, Ontario, Canada Brand Momentum Full timeAbout Us Brand Momentum is looking for Brand Ambassadors to work across Ontario this summer for our client D'italliano. Inspired by the spirit of Italy, D'Italiano celebrates the larger side of life in every soft, thick, delicious sliced bread, toast & bun. We are looking for 3 Ba's and 1 TL who are able to travel across GTA/Ontario throughout the...
-
Brand Ambassador
7 days ago
Toronto, Ontario, Canada Brand Momentum Full timeAbout Us We're looking for friendly individuals to represent our client's brand at Toronto Pride Weekend. As a Brand Ambassador, you'll engage with attendees, share promotional materials, and boost brand awareness. Responsibilities: Attend Toronto Pride Weekend on June 28th & 29th (TBD) Engage with event attendees to raise brand awareness ...
-
Head of Marketing
7 days ago
Old Toronto, Ontario, Canada Moncel Full timeAbout Moncel Moncel is one of the fastest growing companies in the online education space. With 7 international brands, and operations in Canada, Australia, and the United States, we are an exciting blend of the technology and learning sectors. Our company is made up of a rapidly growing team of talented professionals, focused on delivering the highest...
-
Head of Creative Marketing
7 days ago
Old Toronto, Ontario, Canada Devoted Studios Full timeDevoted CG is a fresh platform in Early Access that aims to revolutionize how businesses discover and collaborate with freelance talent for game asset creation. Our goal is to provide equal opportunities for all talent worldwide to work on the games they are passionate about.If you're looking to join a start-up that is making waves, we have an exciting...
-
Brand Ambassador
3 weeks ago
Toronto, Ontario, Canada Sparks Marketing Communications Full timeSalary: Brand Ambassador - Toronto, Ontario Join our accomplished and growing team of exceptional marketers Ignite a rewarding career in a fast-paced and exciting industry Sparks has locations in St. Jacobs and London, Ontario as well as Vancouver, British Columbia and we are seeking a talented and driven individual to join our Brand Ambassador roster for an...
-
Marketing & Communications Manager
7 days ago
Toronto, Ontario, Canada Array Marketing Full timeAbout Array MarketingFor over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...
-
Head of Marketing
7 days ago
Old Toronto, Ontario, Canada Isarta Full timeABOUT HELIKA:Helika provides industry leading solutions to help studios build, grow, and optimize their games. We are an industry-leading data analytics, marketing, and game management platform that focuses on solving these main challenges for studios:Driving scalable profitable User Acquisition via Helika Acquire Providing comprehensive insights that lead...
-
Brand Experience Specialist
7 days ago
Toronto, Ontario, Canada Vibrant Marketing Full timeVIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Brand Experience Specialist, based out of...
-
Head of Regional Marketing
7 days ago
Toronto, Ontario, Canada Deliverect Full timeWho are we?Deliverect is in _hyper-growth_ As a global SaaS Unicorn, our mission is to be the backbone of on-demand food, with over 230 million orders completed, operating globally.We simplify online order management to help restaurants, cloud kitchens and food chains around the world become faster, smarter and more connected, so they can serve even more...
-
Sales Representative
7 days ago
Toronto, Ontario, Canada Brand Vision Marketing Full time_Join Our Dynamic Team at Brand Vision_Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success.About Us:Brand Vision is a leading marketing agency specializing in impactful branding...