Senior Digital Analytics Manager
1 month ago
Do you thrive on data, optimization and guiding Ad Operations?
We’re looking for a Senior Digital Analytics Manager to be part of our Finance & Operations Department.
Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.
As the Senior Digital Analytics Manager , your role is to maintain and advance our measurement capabilities to help Jobber be a leading data-driven organization. You will be responsible for measuring customer behaviour on and across all the digital experiences we build to empower our businesses with valuable insights that help them make better, more informed decisions.
Partner with Demand Generation, Business Technology, and Revenue Operations to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, SQL data wrangling, and reporting
Architect digital analytics solutions through a standard, universal lens across primarily Jobber’s marketing site, with additional focus on reliability, scalability, performance, and compliance
Lead any technical troubleshooting on ad tracking issues and provide optimization recommendations
Be driven by the integrity of analytics data collection, ensuring Jobber can be guided by quality data and insights
Write documentation for business users, marketers, and web/mobile developers that details the digital analytics solution from both a business and technical perspective
Follow and help define the roadmap for digital analytics implementation to align all stakeholders with the business's top priorities and expected outcomes, assess progress, and recalibrate when required
5+ years of experience implementing digital analytics tracking solutions for web and/or mobile
~3+ years defining data layer requirements and structures
~3+ years of experience as a power user of a tag management system (Adobe DTM/ Launch/Tags, Google Tag Manager, Ensighten, Tealium, etc.)
~ Solid experience enabling digital analytics tools, such as Adobe Analytics, Amplitude Analytics, Google Analytics, Google Analytics for Firebase, and other marketing/measurement technologies such as Adobe Audience Manager, Adobe Target, AppsFlyer, Adjust, Branch, DoubleClick Campaign Manager, Display & Video 360, Google Search Ads 360, conversion pixels, etc.
~ A good understanding of web standards such as HTML, JS / JSON, etc.
~ Experience working with ad platforms such as Google Ads, Facebook Ads, and Bing Ads and app marketing ad platforms such as Apple Search Ads
~ Experience with digital analytics QA tools such as Omnibug, Charles, Fiddler, Toolkit, ObservePoint, etc.
~ Comfort with technical documentation and independently developing innovative, untested solutions
~ It would be really great (but not a deal-breaker) if you had:
Product Management, Web Development, or Tech background
A dedicated Coaching and Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential.
We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.
Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win
If you chose Jobber Employee, Jobber Event, or Other Event, please specify here:
What Ad Operations tools, software or platforms are you proficient in when it comes to ad serving, tag management, tracking, reporting, and optimization? *
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