Senior Engagement Strategist
4 weeks ago
About Avalere Health
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.
Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.
Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
We live and breathe our five values in everything we do: We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey. At Avalere Health, we imagine a healthier world and create the connections to make it happen.
We’re looking for a data-driven and forward-thinking engagement strategist with a passion for building and executing integrated marketing plans in the healthcare and life science space.As an Engagement Strategist at Avalere Health, you will play a critical role in the engagement ideation, development, and activation efforts across your assigned portfolio(s). This is a unique and exciting opportunity to join a growing team and work with global brands who are pursuing new and innovative technologies that make the world a better place.
The ideal candidate is comfortable taking a lead role while collaborating with key partners across creative, brand strategy, media, technology, and analytics teams to understand the bigger picture and determine how all pieces work together to achieve a common goal.
What you'll do- Identify opportunities to drive desired behavior with target audiences,
- Translate business objectives and brand strategies into integrated, measurable engagement plans
- Oversee the development and execution of individual tactics to ensure alignment to engagement strategy
- Measure the plan’s performance and impact and provide optimization recommendations
- Collaborate with account, media, analytics, and creative teams to ensure that digital and engagement strategies are properly integrated within larger marketing programs
- Inform the marketing approach leveraging data-driven insights from media, analytics and digital trends to inform audience targeting and multichannel or omnichannel campaigns
- Advise on best practices for channels and media formats leveraged to communicate with patient and consumer audiences
- Make strong, well-reasoned recommendations to cross functional teams on how to optimize tactics over time based on data output
- Track, distill, and share relevant digital, technological, and innovation-related insights to the broader team while identifying opportunities for applying to client solutions
- Effectively present in a variety of settings: one-on-one, in small/large groups, as well as outside of the organization
- 3-5 years of digital marketing experience (pharma experience strongly desired)
- Strong background in generating data-driven insights and recommendations
- Ability to articulate engagement strategy recommendations to cross functional internal team and clients teams
- Understanding of basic UX principles for design & development of experiences
- Proficient in Microsoft Office
- Working knowledge of analytics/social media/social listening platforms such as Google analytics, Sprout Social, Netbase, etc.
- Practical experience and strong knowledge of using integrated marketing disciplines to create multichannel or omnichannel campaigns including:
Content Strategy
SEO/SEM
Social Media
CRM
Direct marketing
What we can offer
Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.
At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.
We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.
We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
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