Virtual Events Project Manager

3 weeks ago

Toronto ON, Canada Relayfi Full time

Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
Reporting to the Community Marketing Lead, we’re looking for an Events Manager to develop and execute our event strategy to drive brand awareness and acquisition of new Relay customers. This is an exciting opportunity to work alongside a group of dedicated, creative and passionate individuals who thrive on being champions for small businesses.
Develop and execute an events strategy to drive brand awareness and acquisition
Build deep, trusted relationships with leaders and influencers in industry segments by cementing Relay as the best business banking solution for their communities, in their online courses, as a sponsor at in-person events, and through content activations
Secure 2-4 in-person event sponsorships a month, attend 2 in-person event sponsorships a month, and execute 2-4 virtual activations a week. These could be trade shows, retreats, meetups, virtual training sessions, webinars, etc.
Grow our acquisition via this channel by 1.Analyze and report on the performance of activations while making continuous improvements to outcomes
Frequent travel to the United States for in-person events, trade shows, conferences and meetups
You have 3+ years of experience working in event marketing with a high level of ownership
You are eager to dive into the numbers, deliver actionable outcomes and find creative solutions to complex initiatives
You have experience with marketing CRM and reporting tools (e.g. Salesforce, Iterable, etc.)
You have an affinity for travelling and are eager to work events in different cities within the United States
You have managed influencers or content creators
Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications; Considerable vacation/end-of-year holiday shutdown: we take time off to reset and recharge so we come back better for our customers.
Hybrid working environment: we love collaborating and connecting in office two times a week and offer bi-weekly catered lunches and a snack/beverage program for the days we’re in office.
Team-first culture: we’re passionate about working collaboratively, bonding through team events, and most importantly having fun.
Stage 1: A 30-minute Google Meets video call with a member of the Talent team
Stage 2: A 45-minute Google Meets video call with the Community Marketing Lead
Stage 3: A take-home case study + writing sample on how you would build an event planning strategy, followed by a 1-hour presentation of your solution to our Marketing team
Stage 4: A 30-minute Google Meets video call with a member of the Leadership team
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We will work with applicants to provide accommodations at any stage of the hiring process.

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