Conseiller commercial vp

3 weeks ago

Ontario, Canada Bimbo Bakeries Full time

Vice President Sales and Commercial Excellence


Bimbo Canada is Canada's largest bakery, operating for more than 110 years. We are a leading producer and distributor of fresh packaged breads and snacks with more than 1,000 products across 18 brands Canadians know and love, like Dempster's, Stonemill, Villaggio, Vachon, Little BitesTM and Takis.


Bimbo Canada is proud to feed Canadian families with safe, high-quality products they can trust made by Canadians, for Canadians at 17 bakeries, 14 distribution centres and 191 depots across the country.


Bimbo Canada is a wholly owned subsidiary and independent business unit of Grupo Bimbo, the world's largest baking company. Together, we are nourishing a better world with delicious baked goods and snacks by building a sustainable, highly productive, and deeply humane company. We are dedicated to building a diverse workplace that promotes equity and belonging, where all associates can develop and contribute to the transformation of our company, the baking industry, and the communities where we live and work.


Bimbo Canada seeks to grow value-added bakery segments and expanding into new product categories and channels of distribution. Bimbo Canada employs approximately 4,300 associates across Canada and distributes its products through a DSD network of more than 1,000 routes operated by franchisees and distributors.



In this newly created position as the Vice President, Sales, you will be responsible for developing and executing sales and go to market strategies to drive profitable revenue growth and transformational change while deepening relationships with key retail partners and motivating the sales team to achieve new heights of success. As a key strategist, consumer-centric thinker, and key member of the executive team, you will collaborate closely with leaders in other functions locally and across the global organization to achieve overall business objectives and contribute to the long-term success of the company.


Developing Profitable, Sustainable Sales Strategies

Develop and implement a comprehensive commercial growth strategy aligned with the company's overall vision and objectives. Analyze market trends, go to market models, competitor activities and consumer behavior to identify new business opportunities and potential risks to creating a sustainable and competitive advantage. Develop and execute revenue growth strategies, including pricing, store level execution, and sales initiatives to achieve financial targets, higher point of sales saturation and increase market share.
~ Being Passionate about Key Account Management

Cultivate and maintain strong relationships with key retail partners, distributors, and other stakeholders. Negotiate and manage strategic partnerships to enhance product placement and visibility. Stay informed about market trends, industry developments, and the competitive landscape. Conduct market analysis and competitor research to inform business decisions and adjust strategies accordingly.
~ Understand customer needs and market dynamics and tailor sales and go to market model strategies to address the unique and ever-changing environment. Work closely with other senior executives, including finance, marketing, operations, supply chain and product development - both within Canada and globally - to ensure effective execution of sales strategies.
~ Managing Talent with a Long-Term Vision

Provide coaching, mentorship, support, and professional development opportunities for team members to ensure they meet or exceed sales targets and capitalize on their full potential as individuals. Foster a collaborative and results-driven culture within the sales organization. #Establishing Yourself as an Important Member of the President's Executive Team

You will be an integral and valued colleague/member of the Canadian executive team. Bachelor's degree in business administration, marketing, or a related field. An MBA/EMBA or advanced degree is preferred.
Proven track record of at least 15 years of experience in progressively responsible senior commercial leadership roles with demonstrated success in implementing successful sales strategies, driving revenue growth, and achieving business objectives.
Must have grocery industry or other relevant food industry experience.
French and/or Spanish language capability would be an asset.
You are a revered executive leader with exceptional communication and interpersonal skills, known for building productive relationships with internal and external stakeholders. You are a top-caliber sales executive who can anticipate market trends, industry shifts and economic changes that may impact the Company's commercial performance. Your strong business acumen, unparalleled intellectual curiosity, and capability to ask the right/good/hard questions allows you to help the business uncover what's possible. Bimbo Canada is an equal opportunity employer that embraces diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at .
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