eCommerce Manager, Online Merchandising

3 weeks ago

Toronto ON, Canada Kit And Ace Full time

Director of eCommerce Location Vancouver, BC : At Kit and Ace, the rhythmic beat of Optimism unites and drives us. This beat shapes our clothing, retail experiences, community partnerships, and forms the heart and soul of our culture. We're on the lookout for a seasoned Director of eCommerce to lead our digital team at Kit and Ace. Reporting to the Chief Marketing Officer, you'll play a pivotal role in expanding and steering our digital marketing and eCommerce efforts. The right candidate will work closely with various departments like Brand Marketing, Creative, Product, Retail Operations, and external partners to offer guidance, set direction, and drive our growth plans.
Develop and execute a comprehensive eCommerce strategy that drives profitable online channel growth.
Create and manage key performance indicators (KPIs), conduct in-depth performance analysis, and offer actionable insights to drive positive outcomes.
Lead, coach, and develop a team of digital marketers
Take ownership of the eCommerce P&L.
Expand market reach into international territories and identify untapped eCommerce opportunities.
Enhance the user experience to create a seamless shopping journey.
Generate and implement new sales and marketing campaigns to increase eCommerce sales and profitability.
Digital Marketing Responsibilities:
Develop, implement, and oversee digital marketing strategies that drive traffic and conversions across online channels.
Collaborate with the Brand team to execute and scale an acquisition strategy through both online and offline marketing channels, including search engine marketing (SEM), Paid Social, search engine optimization (SEO), and external partnerships.
Continuously identify, test, and implement new marketing channels while measuring existing channels to drive key performance indicators.
Utilize A/B tests to optimize paid ads and site conversion.
Leverage consumer insights and feedback to make data-driven decisions and enhance the overall consumer experience.
Keep updated on new, relevant technologies to drive consumer experience and website optimization.
Bachelor's degree in Business Administration, Marketing, or a related field.
~10+ years of experience in eCommerce with a proven track record of driving sales growth and improving customer engagement.
~ Strong leadership and people management skills, with experience leading cross-functional teams.
~ Deep understanding of eCommerce platforms, tools, and technologies.
~ Strong strategic thinking and creative problem-solving skills.
~ Proven experience in project management with the ability to manage multiple projects and prioritize tasks as needed.

Digital Marketing Knowledge:
In-depth knowledge of digital marketing techniques, including SEO, SEM, paid social, email marketing, and other digital advertising channels.
Familiarity with programs such as Shopify, GA4, Klaviyo, Meta Business Manager, SEMRush, and others for web analytics and SEO.
Strong analytical skills and the ability to interpret test results and draw conclusions.
Experience with website optimization, personalization, and consumer feedback loops.
Chief Marketing Officer
Working Team: Brand & Ecommerce Team
Type: Full-Time Permanent
Original job Director of eCommerce posted on GrabJobs .

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