Sales Manager, SMERF

2 weeks ago

Calgary AB, Canada MasterBUILT Hotels Ltd. Full time

MasterBUILT® Hotels exists to develop, build, manage, and invest in best-in-class hotels across Canada. The MasterBUILT team lives and breathes hospitality, having created a significant number of hotels from the ground up, making us a leading company in North America in this regard. As a proud recipient of Canada’s 50 Best Managed Companies award for multiple consecutive years, the MasterBUILT systems and structures have solidified a reputation as industry leaders.NEW OPPORTUNITY:SALES MANAGER, SMERFCourtyard & Residence Inn by Marriott, Calgary SouthReporting directly to the Director of Sales, the Sales Manager, SMERF is responsible for the development and performance of all sales activities in the SMERF (Social, Military, Education, Religious, Fraternal) markets. This position is responsible for acquiring and maintaining quality group accounts. A self-starter who is as adept at picking up the phone to make cold calls as they are at nurturing existing key accounts to maximum profitability, the Sales Manager, SMERF will be an integral part of the team tasked with developing and managing revenues. To be successful, the Sales Manager, SMERF will need to thrive in a fast-paced environment where results, recognition, and reward go hand in hand. This position will also be involved in managing and contributing to the promotion of the hotel and its services across social media platforms.RESPONSIBILITIES:Produce room sales through prospecting, networking, responding to inquiries, conducting site inspections, client meetings and building relationships with corporations, industry suppliers, event planners, tour companies, tourism industry officials, etc.Represent the hotel at industry tradeshows, conferences, and adhere to the guidelines of the budget and marketing plan.Support the Director of Sales in preparing the department budget as well as the hotel’s overall sales goals and strategy.Identify new business lead by examining local market trends and competitive activities.Collaborate with local community/businesses for lead generation.Respond to all SMERF leads in a timely mannerActively prospect new SMERF clients by cold-calls and emailsConduct in-person meetings with potential accounts to explain the hotel’s unique value proposition and to negotiate future business opportunitiesMaintain the existing client baseProvide sales reports as required by the company.Maintain accurate and timely sales activity logs in the company’s Salesforce database.Conduct ongoing competitive analysis and maintain up-to-date files of competitors’ activities, prices, brochures, sales kits, etc.Participate in site inspections, trade shows, sales trips, hosted events, and community initiatives as required.Partner relationship building and maintenanceOrganize and conduct introductory & planning site visits in a professional manner that addresses the needs of the guests/groups while showcasing our hotel and offerings.Be knowledgeable of the strategic sales plan and sell and negotiate group room rates based on achieving hotel goals, maintaining average room rates, and the number of room nights sold.Social media management – managing and assisting in promoting the hotel and its services on social media platforms, with a specific commitment to posting engaging content three times per week. Staying updated on social media trends and leveraging platforms effectively to enhance the hotel’s online presenceAssist the Director of Sales in planning new programs to increase business and profits.QUALIFICATIONS:Experience RequiredPrevious group sales experience, minimum of two years in a similar setting is preferred.Knowledge of Salesforce Platforms and FOSSE PMS is an asset.Mission Critical CompetenciesA fun, positive attitude with a sense of humorAbility to demonstrate being a team playerComputer literacy with Microsoft Office applications requiredPrior experience with property management systems is an asset.Proven ability to problem-solve, interact with many moving parts, and collaborate with various areas throughout the hotelDemonstrate customer service skills with the ability to focus attention on guest needs while always remaining calm and professionalAbility to work well under pressure while handling short lead times when necessaryHigh attention to detail to ensure the highest level of accuracyStrong written and oral communication skills requiredDesired EducationDiploma/degree in business or hospitality management considered an asset.MASTERBUILT OFFERS:A compensation package that provides incentives and rewards performanceA flexible benefits package that supports various personal/family situations and work environmentsA rewarding corporate culture that fosters a positive team and family spiritA cooperative management team that is strategic and forward thinkingA fast paced environment with opportunities for advancementTO APPLY:To apply send all resumes to We thank all applicants for their submissions, but only those deemed qualified by our hiring manager will be contacted. No phone calls please.

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