Media Planner

2 weeks ago

Toronto, Canada McCann Canada Full time

Join our dynamic McCann Media Team as a Media Planner and be at the forefront of crafting integrated, creative, and impactful media plans. This role is an opportunity to collaborate across multiple agency disciplines and work with cutting-edge research tools to analyze marketing trends, measure campaign performance, and identify new opportunities. We foster a growth-oriented environment with pathways for professional advancement and hands-on experience across all media types and the full campaign lifecycle.


Key Responsibilities


Strategic Media Planning and Innovation

  • Collaborate to design breakthrough connection strategies and innovative media ideas across all channels, including TV, radio, digital, social, search, print, and emerging platforms.
  • Stay ahead of industry trends, identifying and recommending new media opportunities and technologies to enhance client campaigns.


Campaign Research and Analysis

  • Leverage advanced research tools to analyze audience behavior, marketplace trends, and competitive activities to inform channel strategies.
  • Prepare data-driven media plans with clear documentation, rationale, and strategic alignment to client goals.


Media Execution and Stewardship

  • Evaluate and negotiate media proposals, providing clear written POVs to clients and internal teams.
  • Develop media plans with precision, including issuing RFPs, negotiating terms, and managing insertion orders.
  • Partner with analytics teams to set up robust measurement frameworks to track campaign success.


Campaign Stewardship and Optimization

  • Address billing discrepancies promptly and maintain accurate records of client expenditures.
  • Provide regular updates and detailed performance reports to clients and stakeholders.


What We’re Looking For:


We’re seeking candidates with a passion for media, strong analytical thinking, and an eagerness to grow in a fast-paced environment. Here are our ideal qualifications:


Experience and Expertise

  • Required: 1-3 years in media, marketing, advertising, or a related field.
  • Preferred: 1 year of hands-on planning and buying experience. Agency or in-house media team experience. Familiarity with both traditional and digital media channels.


Core Competencies

  • Strategic Thinking: Strong analytical skills with a results-oriented approach. Curious and eager to understand the "why" behind decisions.
  • Adaptability: Able to learn quickly, work independently, and handle evolving client needs with resilience.
  • Detail-Oriented: Exceptional organizational skills and accuracy in execution.
  • Communication: Ability to translate client needs into high-quality media strategies and present them effectively.


The Company

McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.


Notice: Online Hiring Scams

Please be aware that individuals not associated with McCann Canada and/or McCann Worldgroup have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.


McCann Canada/McCann Worldgroup will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).


If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to fraudreport@interpublic.com.

  • Media Planner

    2 days ago

    Toronto, Canada Mindshare Full time

    Mindshare Title: Media Planner Team / Department: Client Leadership Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people...

  • Media Planner

    1 month ago

    Greater Toronto Area, Canada Havas North America Full time

    PLANNER, MX PLANNING Havas Media has an immediate position available for a Planner, Mx Planning in the Toronto office.As a Planner, Mx Planning you are responsible for the day-to-day management of media assignments at HAVAS MEDIA. You are expected to understand of your clients’ line of business, have experience using media tools, following best practices...

  • Media Planner

    1 month ago

    Greater Toronto Area, Canada Havas North America Full time

    PLANNER, MX PLANNING Havas Media has an immediate position available for a Planner, Mx Planning in the Toronto office.As a Planner, Mx Planning you are responsible for the day-to-day management of media assignments at HAVAS MEDIA. You are expected to understand of your clients’ line of business, have experience using media tools, following best practices...

  • Media Planner

    1 month ago

    Greater Toronto Area, Canada Havas North America Full time

    PLANNER, MX PLANNING Havas Media has an immediate position available for a Planner, Mx Planning in the Toronto office. As a Planner, Mx Planning you are responsible for the day-to-day management of media assignments at HAVAS MEDIA. You are expected to understand of your clients’ line of business, have experience using media tools, following best...

  • Media Planner

    3 weeks ago

    Greater Toronto Area, Canada Havas North America Full time

    PLANNER, MX PLANNING Havas Media has an immediate position available for a Planner, Mx Planning in the Toronto office.As a Planner, Mx Planning you are responsible for the day-to-day management of media assignments at HAVAS MEDIA. You are expected to understand of your clients’ line of business, have experience using media tools, following best practices...

  • Media Planner

    1 month ago

    Greater Toronto Area, Canada, Ontario Havas North America Full time

    PLANNER, MX PLANNING Havas Media has an immediate position available for a Planner, Mx Planning in the Toronto office.As a Planner, Mx Planning you are responsible for the day-to-day management of media assignments at HAVAS MEDIA. You are expected to understand of your clients’ line of business, have experience using media tools, following best practices...

  • Media Planner

    7 months ago

    Toronto, Canada Spark Foundry Full time

    Job Description This Media Planner at Spark will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skillset includes analytical skills, math proficiency, and a solid understanding of...

  • Media Planner

    6 hours ago

    Toronto, Canada Zenith Full time

    Company Description Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media,...

  • Media Planner

    7 months ago

    Toronto, Canada Noise Full time

    What we're looking for The Media Planner is responsible for strategizing, planning, and executing digital media-related activities on selected projects. The media planner reports directly to the media supervisor. What you'll do Manages media planning cycles, from preparing and presenting plans to coordinating analyses and optimization...

  • Executive Media Planner

    4 weeks ago

    Toronto, Ontario, Canada OMD Canada Full time

    Job Title: Executive Media PlannerAt OMD Canada, we are seeking a highly skilled Senior Strategist to join our team. As an Executive Media Planner, you will be responsible for developing strategic media plans that drive business growth and exceed client expectations.Responsibilities:- Develop creative media plans that align with client goals and objectives-...

  • Senior Media Planner

    7 months ago

    Toronto, Canada Noise Full time

    What we're looking for The Media Planner Senior is responsible for the planning, strategizing and fulfillment of digital media-related activities for assigned clients.As the project lead, the Media Planner Senior is responsible for the overalloperation, administration, and management of client campaigns. This person periodically supports new business...

  • Media Planner

    23 hours ago

    Toronto, Canada Critical Mass Full time

    As a Media Planner, you are eager to dive into the world of media strategy, planning, trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Supervisor or Director, you're ready to break into the digital media landscape and learn as much as you can about current media trends and...

  • Media Planner

    2 months ago

    Toronto, Canada Talon Outdoor Full time

    Description **ABOUT US_** At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a...

  • Media Planner

    6 months ago

    Toronto, Canada Four Seasons Hotels and Resorts Full time

    About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with...

  • Assistant Media Planner

    1 month ago

    Toronto, Canada Wavemaker Full time

    **Brief Description**: The Assistant Planner is responsible for the overall support of the team. Job responsibilities includes: preparation of budgets, resolving billing discrepancies, analysis/reporting, media POV’s, and media proposals. They will assist the team and work closely with Planner/Buyers to help manage day to day and on-going projects while...

  • Strategic Media Planner

    4 weeks ago

    Toronto, Ontario, Canada OMD Canada Full time

    Job Summary:We are seeking a highly skilled Strategic Media Planner to join our team at OMD Canada.About the Role:This is a dynamic and challenging role that requires strong strategic thinking, excellent communication skills, and the ability to work effectively in a fast-paced environment.Main Responsibilities:The Senior Strategist will be responsible for...

  • Media Planner

    7 months ago

    Toronto, Canada Starcom Full time

    Job Description As a Media Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure...

  • Media Planner

    7 months ago

    Toronto, Canada Starcom Full time

    Company Description We are the Human Experience Company ! We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by...

  • Assistant Media Planner

    6 months ago

    Toronto, Canada Wavemaker Full time

    **ABOUT WAVEMAKER** We believe there is always a better way to grow. For our clients, we effectively drive growth by reshaping decision-making and consumer experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the most powerful global consumer date, we understand where and how marketing can make a difference...

  • Media Planner

    6 months ago

    Toronto, Canada Mindshare Full time

    **Overview**: Mindshare is looking for a Media Planner with a passion for marketing and a curiosity for media in advertising! This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. You are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians....