Senior Marketing Manager

Senior Marketing Manager: Salesforce Practice Location: Halifax, NS (Hybrid/Remote) or Remote within CanadaAbout AtekoAt Ateko a Bell Canada Company, we empower some of the world's largest enterprises to harness the full potential of their technology platforms. We're looking for a Senior Marketing Manager who can jump right in - someone who is a creative thinker with an eye for technical details, passionate about problem-solving, building relationships, and connecting with customers and colleagues. The role of a Senior Marketing Manager, Salesforce Practice is one that requires a strategic mindset, attention to quality and detail across multiple projects simultaneously, and a constant state of curiosity. Content marketing and thought leadership must be at the center of their strategy. The right candidate not only has the discipline to understand Marketing KPIs, but uses them to guide the growth of the larger business. Why Join UsAt Ateko we work on high-impact projects for some of the biggest names in tech, finance, and beyond. Our culture is collaborative and modern, and we're committed to helping you grow.Competitive salary, training, and health coverage are all great. But it's the "extras" that really make our employees feel appreciated.Benefits that set us apart:Flexibility: More than half of our team works remotely, and our culture and policies are designed to support work-life balance, no matter where you are.Professional Growth: Work with some of the largest companies in the world, grow your skills, share your expertise on our blog, or speak at international conferences-we'll help you build your professional profile.Work-Life Balance: 3 weeks vacation, and 10 additional personal days are available, as we recognize the importance of downtime to recharge.Peer Recognition: Celebrate wins with peer-nominated awards and performance bonuses.Diversity and Inclusion: We strive for a gender-balanced workplace with a near 50/50 split of male and female-identifying employees, and we recognize our diversity as one of our greatest strengthsGiving Back: As a Pledge 1% company, we dedicate time and resources to making a positive impact. Employees have 20 working hours per year to spend doing volunteer work at the organization of their choice.For Halifax-based team members, enjoy these extras:A stunning downtown office with breathtaking views-even on foggy daysAll the coffee, tea, Bubly water (we're serious about this), and Cliff bars you can handleA meditation/religious room for quiet momentsWeekly Thursday team lunchesWhat we're looking forWe are seeking an experienced Marketer to join Ateko's Salesforce Practice. If you're a strategic thinker with hands-on experience in B2B content creation, digital marketing, social media, and marketing analytics, this could be the perfect role for you. Responsibilities As the Senior Marketing Manager, Salesforce Practice, you will:Salesforce Content & Thought Leadership:Drive thought leadership initiatives that position the company as an industry leaderManage the calendar for Salesforce ContentCreate, edit, manage, and publish engaging Salesforce content including blogs, case studies, long-form resources, landing pages and newslettersCollaborate with Salesforce consultants, solution architects and subject matter experts to develop technical content that demonstrates our expertiseWork with other Ateko team members to ensure content distribution across various channelsIdentify opportunities for earned media, customer and co-marketing, speaking engagements, and other activities.Work with Product Marketing to ensure appropriate sales and co-marketing assets are delivered to support the top, middle, and bottom of the funnel.Social Media & Campaign ManagementLead our presence of Salesforce content on Ateko Social Media platformsCreate and curate engaging social media contentMonitor social media performance and engagementManage digital advertising campaignsCoordinate with stakeholders on ad budget allocationAnalytics and ReportingMonitor and optimize performance of campaignsTrack and analyze marketing metricsGenerate comprehensive marketing reports for leadership and stakeholdersProvide data-driven recommendationsSales & Team SupportCreate sales enablement materials Support the Salesforce practice's Sales team with marketing collateralAlign marketing initiatives with sales objectivesProvide mentorship and guidance for junior marketing team membersRequired Qualifications5-7 years of digital marketing experience, preferably in a B2B Technology or Consulting EnvironmentExceptional writing and editing skills, with the ability to translate complex technical topics into clear, compelling contentExperience developing content for various formats including blogs, social media, whitepapers and case studiesAn understanding and experience in applying AI tools to accelerate and improve the content generation and distribution processStrong understanding of content marketing principles and SEO best practicesExcellent project management skills with the ability to manage multiple projects simultaneouslyStrong attention to detail and commitment to high-quality deliverablesAbility to adapt to evolving priorities and a dynamic work environmentBe proficient in written English and French Preferred SkillsExperience with Salesforce technologies or CRM platformsFamiliarity with the technical consulting industry and enterprise software solutionsExperience with marketing automation platformsFamiliarity with LinkedIn and Google AdsFamiliarity with YouTube platform and video editing toolsFamiliarity with graphic design toolsData analysis and visualization skillsCompensation details: 00 Yearly SalaryPIf56595ec1c0b-9641