Senior Marketing Manager

Senior Marketing Manager: Salesforce Practice Location: Halifax, NS (Hybrid/Remote) or Remote within Canada About Ateko At Ateko a Bell Canada Company, we empower some of the world's largest enterprises to harness the full potential of their technology platforms. We're looking for a Senior Marketing Manager who can jump right in - someone who is a creative thinker with an eye for technical details, passionate about problem-solving, building relationships, and connecting with customers and colleagues. The role of a Senior Marketing Manager, Salesforce Practice is one that requires a strategic mindset, attention to quality and detail across multiple projects simultaneously, and a constant state of curiosity. Content marketing and thought leadership must be at the center of their strategy. The right candidate not only has the discipline to understand Marketing KPIs, but uses them to guide the growth of the larger business. Why Join Us At Ateko we work on high-impact projects for some of the biggest names in tech, finance, and beyond. Our culture is collaborative and modern, and we're committed to helping you grow. Competitive salary, training, and health coverage are all great. But it's the "extras" that really make our employees feel appreciated. Benefits that set us apart: - Flexibility: More than half of our team works remotely, and our culture and policies are designed to support work-life balance, no matter where you are. - Professional Growth: Work with some of the largest companies in the world, grow your skills, share your expertise on our blog, or speak at international conferences-we'll help you build your professional profile. - Work-Life Balance: 3 weeks vacation, and 10 additional personal days are available, as we recognize the importance of downtime to recharge. - Peer Recognition: Celebrate wins with peer-nominated awards and performance bonuses. - Diversity and Inclusion: We strive for a gender-balanced workplace with a near 50/50 split of male and female-identifying employees, and we recognize our diversity as one of our greatest strengths - Giving Back: As a Pledge 1% company, we dedicate time and resources to making a positive impact. Employees have 20 working hours per year to spend doing volunteer work at the organization of their choice. - For Halifax-based team members, enjoy these extras: - A stunning downtown office with breathtaking views-even on foggy days - All the coffee, tea, Bubly water (we're serious about this), and Cliff bars you can handle - A meditation/religious room for quiet moments - Weekly Thursday team lunches What we're looking for We are seeking an experienced Marketer to join Ateko's Salesforce Practice. If you're a strategic thinker with hands-on experience in B2B content creation, digital marketing, social media, and marketing analytics, this could be the perfect role for you. Responsibilities As the Senior Marketing Manager, Salesforce Practice, you will: Salesforce Content & Thought Leadership: - Drive thought leadership initiatives that position the company as an industry leader - Manage the calendar for Salesforce Content - Create, edit, manage, and publish engaging Salesforce content including blogs, case studies, long-form resources, landing pages and newsletters - Collaborate with Salesforce consultants, solution architects and subject matter experts to develop technical content that demonstrates our expertise - Work with other Ateko team members to ensure content distribution across various channels - Identify opportunities for earned media, customer and co-marketing, speaking engagements, and other activities. - Work with Product Marketing to ensure appropriate sales and co-marketing assets are delivered to support the top, middle, and bottom of the funnel. Social Media & Campaign Management - Lead our presence of Salesforce content on Ateko Social Media platforms - Create and curate engaging social media content - Monitor social media performance and engagement - Manage digital advertising campaigns - Coordinate with stakeholders on ad budget allocation Analytics and Reporting - Monitor and optimize performance of campaigns - Track and analyze marketing metrics - Generate comprehensive marketing reports for leadership and stakeholders - Provide data-driven recommendations Sales & Team Support - Create sales enablement materials - Support the Salesforce practice's Sales team with marketing collateral - Align marketing initiatives with sales objectives - Provide mentorship and guidance for junior marketing team members Required Qualifications - 5-7 years of digital marketing experience, preferably in a B2B Technology or Consulting Environment - Exceptional writing and editing skills, with the ability to translate complex technical topics into clear, compelling content - Experience developing content for various formats including blogs, social media, whitepapers and case studies - An understanding and experience in applying AI tools to accelerate and improve the content generation and distribution process - Strong understanding of content marketing principles and SEO best practices - Excellent project management skills with the ability to manage multiple projects simultaneously - Strong attention to detail and commitment to high-quality deliverables - Ability to adapt to evolving priorities and a dynamic work environment - Be proficient in written English and French Preferred Skills - Experience with Salesforce technologies or CRM platforms - Familiarity with the technical consulting industry and enterprise software solutions - Experience with marketing automation platforms - Familiarity with LinkedIn and Google Ads - Familiarity with YouTube platform and video editing tools - Familiarity with graphic design tools - Data analysis and visualization skills Compensation details: 00 Yearly Salary PIf56595ec1c0b-9641