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Director, Marketing

3 months ago

Greater Montreal Metropolitan Area, Canada Beiersdorf Full time

We are seeking an experienced and dynamic Marketing Director, Cosmetics for our Nivea and Coppertone brands to lead our marketing team and drive the development and execution of strategic marketing initiatives. The ideal candidate will have a proven track record in the health and beauty market, demonstrating a deep understanding of market trends, consumer behavior, and competitive landscapes. The Marketing Director will be responsible for developing and implementing marketing strategies that increase brand awareness, drive consumer engagement, and achieve business objectives.


Responsibilities of the role:

  • Lead the creation and execution of integrated marketing campaigns, including digital, social media, print, and in-store promotions.
  • Oversee the development and execution of brand positioning and messaging across all marketing channels.
  • Ensure consistent brand representation and communication in all marketing materials and campaigns.
  • Collaborate with cross-functional teams to ensure campaigns are cohesive and effective.
  • Develop and implement comprehensive marketing strategies that align with company goals and objectives.
  • Conduct analyses to identify trends, opportunities, and competitive actions.
  • Lead and develop a team of marketing professionals, fostering a collaborative and high-performance work environment.
  • Own and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Track and report on marketing expenditures and campaign performance.
  • Work closely with cross-functional departments to align marketing efforts with business objectives.
  • Build and maintain relationships with external partners, agencies, and vendors.
  • Build network with international stakeholders within Beiersdorf to sustain growth initiatives.
  • Analyse and define future pipeline in alignment with global marketing teams.
  • Lead Media team across all Beiersdorf brands in Canada.
  • Contributing member of the Canada leadership team.


Do you possess?

  • Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree, an asset)
  • 10+ years of experience in marketing, ideally in brand management
  • Experience within CPG industry
  • Track record in leading marketing teams
  • Proven track record of developing and executing successful marketing strategies and campaigns in the Canadian market environment
  • Proficiency in digital marketing tools and platforms
  • Deep knowledge and understanding of the Canadian media landscape
  • Strong analytical skills and the ability to interpret data to drive decision-making
  • Excellent leadership, communication, and interpersonal skills
  • Fluently bilingual in French and English
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously


A welcoming workplace that offers personal and professional growth for all individuals

At Beiersdorf, you’ll find:

  • A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
  • Nimble teams that enjoy challenging work and the ability to make an impact
  • A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
  • A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
  • A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person

We understand that you have a life outside of work, and we support you with unique benefits including:

  • Generous and flexible vacation policy
  • Summer Friday hours
  • Comprehensive Wellness and Benefits program
  • Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
  • Dynamic work model – a hybrid of in-office collaboration (3 days/week) and remote focused work days


Caring for skin means caring for people.

It all started with a pharmacist and a dream 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin, Elastoplast and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.


At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience, and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.