Product Marketing Manager

2 weeks ago


Toronto, Canada Xello Full time
Xello is looking for a Product Marketing Manager (1 Year Contract)
__

Who are you?


You are curious, empathetic, and adaptable. As a key player on the Xello Marketing team, you will empower others through your expert ability to leverage market and competitive insights to craft narratives and stories that will attract and retain clients. Highly collaborative, you’re able to forge strong relationships with Product Owners and Strategic Territory Managers to develop compelling messaging, collateral, and assets that convert prospects and drive product adoption.


With strong communication and interpersonal skills you’re able to efficiently and effectively disseminate messaging and resources in a way that resonates -- ensuring both Sales and Success teams are armed with the tools and resources they need to grow company revenue and turn users into brand advocates.

Sound exciting to you? Read on

What you’ll do…
  • Lead go-to-market strategies for new features, crafting clear, differentiating messaging that highlights benefits for potential and existing clients.
  • Train customer-facing teams to effectively communicate our product's unique value, handle objections, and stand out against competitors.
  • Develop and maintain enablement resources like pitch decks, one-pagers, and battle cards to enhance team knowledge and drive client engagement.
  • Collaborate closely with product development, sales, and customer success teams. Your role is pivotal in aligning these departments towards common goals.
  • Analyze market trends, competitive intel and client feedback to inform product development, messaging, and market positioning.
  • Create region-specific collateral and messaging to effectively address and engage with local market needs.
  • Regularly seek and integrate feedback to refine product messaging, features, and marketing strategies, ensuring all collateral remains current and relevant.


What we’re looking for…

  • 3+ years of experience in product marketing or a similar role in a B2B SaaS environment
  • Proven ability to launch successful go-to-market campaigns and develop impactful messaging and sales enablement resources.
  • Superior writing and storytelling skills
  • Ability to manage multiple projects simultaneously, maintaining organization and meeting deadlines.
  • Analytical thinker skilled in critically assessing campaigns and operational procedures.
  • Ability to quickly forge strong relationships with multiple stakeholders and gain buy-in
  • Natural curiosity and tendency to ask ‘why’ to get to the heart of clients’ needs
  • Experience with education software is not required, but nice to have


  • Toronto, Canada Treetop Marketing Full time

    Salary: $50,000-$55,000 Treetop Marketing and Promotion is a fun and dynamic Canadian advertising agency with offices in Vancouver, Toronto and Calgary. We're a team of passionate and dedicated people who value transparency, hard work, and always love to meet and exceed our clients' needs. We have set our sights on rapid growth and are looking for a...


  • Toronto, Canada SysAid Technologies Full time

    SysAid is a dynamic SaaS company, taking organizations on a transformative journey toward AI-driven business processes and services. With zero setup required, our conversational AI manages employees' requests, assists with queries, and accelerates the resolution of issues. We are recognized as a leading innovator in the industry, featured in the Gartner...


  • Toronto, Canada Carbon6 Full time

    **Who We Are** We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a...


  • Toronto, Canada Maropost Full time

    We’re Maropost, the leader unified commerce for the midmarket! Our Software as a Service platform provides organizations with the ability to connect with their customers across Ecommerce, Retail, Marketing, Service and Search Clouds to unify the customer experience as well as to provide efficiency, value and ROI to their organizations. **The...


  • Toronto, Canada Carbon6 Full time

    **Who We Are** We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a...


  • Toronto, Canada Wynshop Full time

    **Company Overview**: Wynshop is a fast-growing technology company pioneering the future of online grocery. Launched in early 2020, Wynshop has quickly established itself as a market leader enabling the world’s largest independent grocers to compete with technology and retail giants by using Wynshop’s grocery-specific digital commerce platform. We are a...


  • Toronto, ON, Canada Paramount Product Development Full time

    The Digital Marketing Sales Consultant drives sales through managing initial customer contact through different customer acquisition strategies.The digital marketing sales Consultant plays a key role from the first point of contact through customer acquisition. We are looking for candidates with proven sales experience. Responsibilities: Present, promote...


  • Old Toronto, Canada Paramount Product Development Full time

    The Digital Marketing Sales Consultant drives sales through managing initial customer contact through different customer acquisition strategies.The digital marketing sales Consultant plays a key role from the first point of contact through customer acquisition. We are looking for candidates with proven sales experience.Responsibilities:Present, promote and...


  • Toronto, Canada OpenTable Full time

    With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve...


  • Toronto, Canada Franklin Templeton Investments Full time

    What are the ongoing responsibilities of a Product Marketing Manager? Product promotion, content development and Materials Maintenance - Lead product marketing responsibility for a specific strategy / asset class which includes U.S., Canadian and Global Equities and FTIS Multi-Asset Solutions. Responsible for developing the suite of support across the...


  • Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...


  • Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...


  • Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...


  • Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...


  • Toronto, ON, Canada Carbon, Inc. Full time

    Who We Are We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...


  • Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...


  • Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...


  • Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...


  • Old Toronto, Canada Carbon, Inc. Full time

    Who We AreWe go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global...


  • Toronto, Canada Lightspeed Full time

    Hi there! Thanks for stopping by The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager to accelerate growth of the Lightspeed Restaurant product in North America. Reporting to the Global Lead, Hospitality PMM and working closely with the Hospitality PMMs based in EMEA and APAC, this position will:...