Product Marketing Manager

3 weeks ago


Toronto, Canada Carbon6 Full time

**Who We Are**

We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global company across North America, Europe and Asia, made up of passionate entrepreneurs, expert sellers, and innovative thought leaders

We recently raised $66 million USD in Series A from leading investors and serve over 200,000+ sellers to drive growth, maximize profitability and manage with intelligence to scale their businesses. If you are a creative, results-driven individual, who effortlessly wears multiple hats with ease, seize this opportunity to become part of our team as a Product Marketing Manager.

**The Opportunity**

We are seeking a dynamic and versatile Product Marketing Manager to join our Marketing team and take charge of managing the messaging and positioning across our key suite of tools. You will play a critical role in defining and executing product marketing strategies, ensuring the successful launch and promotion of our core products, and contributing to the overall success of our marketing efforts.

You'll also partner with Product Management, Sales, and other cross-functional teams to understand the needs of our customers and craft our product narrative, in order to develop and execute bringing multiple core products to market. If you are a results-driven individual, who effortlessly wears multiple hats with ease, we'd love to learn more about you

**Your Impact**
- **Product Messaging and Positioning**:Develop and maintain a deep understanding of our suite of tools and their unique value propositions. Craft compelling and differentiated messaging to effectively communicate the benefits of our products to target audiences.
- ** Product Launches**:Collaborate with cross-functional teams, including product management, sales, and marketing, to plan and execute successful product launches. Drive go-to-market strategies, ensuring alignment with overall business objectives.
- ** Sales Collateral Development**:Create persuasive sales collateral, such as presentations, sales sheets, and battle cards, to support the sales team in their efforts to win new customers and drive revenue growth.
- ** Website Copy**:Drive the development and optimization of website copy for our tools, ensuring consistency with messaging and brand guidelines. Continuously update and improve product-related content to enhance user engagement and conversions.
- ** Social Proof**:Gather and showcase compelling customer success stories through case studies and testimonials. Use these stories to build credibility and demonstrate the real-world impact of our products.
- ** Product Bundling Strategy**:Analyze market trends and customer needs to identify opportunities for product bundles. Develop strategies to package and promote our products effectively, driving upsells and cross-sells.
- ** Focused Campaigns**:Lead the planning and execution of targeted marketing campaigns to promote specific products or address niche markets. Collaborate with the marketing team to optimize campaign performance and measure results.

**Your Qualifications**
- **Proven experience**:4+ years of product marketing experience in successfully launching and promoting multiple products in eCommerce and/or fast-paced scale-up environment.
- ** Prioritization & Project Management**:You're adept at juggling multiple tasks, setting priorities, and managing your time effectively. You don't need guidance on structuring your day and you can effectively assess and shuffle priorities on the fly.
- ** Communication**:You have exceptional written and verbal communication skills, including attention to detail, to effectively convey complex concepts and ideas in a clear, concise, and compelling manner. You are a champion at creating clear briefs for stakeholders and executors.
- ** Customer-Centric Mindset**:You can empathize with customers, conduct customer research, and use insights to tailor messaging and positioning that resonates with the target audience.
- ** Analytical Mindset**:You possess strong analytical skills, showcasing your ability to interpret data to derive meaningful insights and drive data-driven decisions that optimize marketing strategies and product performance.
- ** Problem-Solving Skills**:You're skilled at identifying potential obstacles and finding effective solutions quickly. You understand the most powerful thing you can do to drive solutions is to deeply understand the problem. You are innovative and push boundaries when it comes to finding the best solution - you don't just stick to the obvious or the “tried and true” strategies.
- ** Adaptability**: You thrive in unstructured environments and can quickly adapt to changes. You're comfortable introducing structure where need


  • Product Manager, It

    1 month ago


    Toronto, Canada Bridgemarq Real Estate Services Manager Limited Full time

    Status: Full time About RPS Real Property Solutions - At RPS we thrive on finding incredibly smart home and neighborhood real estate intelligence and insights for our customers to help add value to the home journey, we find, understand, and overcome the barriers that keep the business from delivering a positive customer experience. We are a team who shares...


  • Toronto, Canada Deliverect Full time

    **Your Impact** At Deliverect, we are revolutionizing order management for the hospitality, grocery, and soon retail industries, helping them thrive in a fast-paced digital world. As a Product Marketing Manager, you will play a critical role at the intersection of product development and marketing strategy. You will be the voice of our customers and...


  • Toronto, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...


  • Toronto, ON, Canada Paramount Product Development Full time

    The Digital Marketing Sales Consultant drives sales through managing initial customer contact through different customer acquisition strategies.The digital marketing sales Consultant plays a key role from the first point of contact through customer acquisition. We are looking for candidates with proven sales experience. Responsibilities: Present, promote...


  • Toronto, Canada demant Full time

    **Scope**: As the Product Marketing Manager, you will play a pivotal role in ensuring the successful introduction of new products/services into the market. You will be responsible for supporting communication strategies, ensuring accountability for deliverables, creating impactful B2B and B2C initiatives, and managing various aspects critical to product...


  • Toronto, Canada TouchBistro Full time

    TouchBistro is looking for an experienced **Product Marketing Manager **to join our team! In this critical role, you'll work closely with various teams such as Marketing, Product Development, Sales, and Customer Success to drive growth and adoption of TouchBistro's robust restaurant management solution. Reporting to the Director, Product Marketing, the...


  • Toronto, Canada Taplytics Full time

    Introduction Born at Y Combinator alongside Airbnb, Dropbox, and DoorDash, DevCycle is a feature management platform that helps modern engineering teams improve their software development process and ship features faster with confidence. DevCycle has a new vision of feature management that goes beyond risk reduction and enables dev teams to maximize...


  • Toronto, Canada Float Financial Solutions Inc. Full time

    We are looking for an exceptional **Product Marketing Manager** to join our growing marketing team. Reporting to the Head of Marketing, you will play a key role in successfully launching and driving adoption of Float. This role works closely with marketing counterparts as well as Sales, Customer Operations and Product. **Key Responsibilities** - **Product...


  • Toronto, Canada Momentum Financial Services Group Full time

    Job DescriptionThe Product Marketing Manager will play a pivotal role to achieve our goal of being the #1 provider of convenience lending in Canada by being the storyteller of our exciting new products and/or services.  The incumbent will report to the Head of Marketing with accountability to the SVP of Product and will be integral to the achievement of...


  • Toronto, Canada Achievers Full time

    The Product Marketing Management (PMM) team is looking for a “hands-on, roll up your sleeves” Product Marketing Manager to join our team and help drive our Reward Marketplace product marketing strategy and GTM deliverables The PMM team is responsible for delivering integrated GTM strategy, including product launch and post-launch activities, ensuring...


  • Toronto, Canada Monsters Aliens Robots Zombies Full time

    remote Toronto (Remote), Ontario, Canada. full-time. January 30, 2023 Description **Who we are** We are MARZ, an AI-enabled VFX company on a mission to democratize VFX. We make producing premium TV fast and easy using our Vanity AI solution, TV-specific production operations, GPU clusters and world-class talent spanning diverse industries. We launched...


  • Toronto, Canada Amphenol TCS Full time

    **Title: Product Management & Marketing Director** **Location: Markham, Ontario, Canada** The Amphenol Commercial Products Group (ACPG) has consistently strived to create leading-edge, innovative products serving diverse markets worldwide. The Commercial-Industrial Business Unit has a global customer base supported by a highly diverse and innovative team...


  • Toronto, Canada TechWyse Internet Marketing Full time

    Do you have a passion for digital marketing? Are you looking for a career that allows you to continue to grow your skills, get creative, build out campaigns to call your own and work with an amazing team? TechWyse is the digital agency for you! **As a Digital Marketing Project Coordinator, you will.** - Assist in developing and nurturing great relationships...


  • Toronto, Canada Wealthsimple Full time

    Your career is an investment that grows over time!Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company...


  • Toronto, Canada Method:CRM Full time

    **Opportunity** Are you a digitally savvy and strategic Product Marketing Maestro with a proven record of successful product launches and driving results? Do you excel at crafting captivating stories that resonate with your audience and positioning products for success? If you're nodding along, then buckle up. We are seeking a highly motivated and...

  • Sales Marketing

    4 weeks ago


    Toronto, Canada Envision Sales Marketing Full time

    Company Overview: Envision is a dynamic and innovative company that specializes in sales marketing while fostering a strong commitment to social responsibility. We collaborate with charities to create meaningful partnerships, leveraging the power of sales and marketing to drive positive change in society. Our mission is to make a lasting impact by aligning...


  • Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...


  • Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...


  • Old Toronto, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...


  • Toronto, ON, Canada Hour Consulting Full time

    Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college...