Product Marketing Manager

2 weeks ago


Toronto, Canada Maropost Full time

We’re Maropost, the leader unified commerce for the midmarket Our Software as a Service platform provides organizations with the ability to connect with their customers across Ecommerce, Retail, Marketing, Service and Search Clouds to unify the customer experience as well as to provide efficiency, value and ROI to their organizations.

**The Opportunity**:
Maropost is currently looking for a **Product Marketing Manager.** Reporting to the Chief Marketing Officer, you will play a critical role in defining our cross-product strategy to help guide product management and Go-To-Market (GTM) from marketing to sales and customer service.

**About the Position**:
**What You'll be Responsible for**:

- Support the development of go-to-market strategy including research, pricing, packaging, positioning and promotion of existing and emerging products.
- Own the product messaging for our growing suite of SaaS products.
- Create a comprehensive library of product-centric content (e.g., sales presentations, sales enablement collateral product videos, website copy, case studies) to articulate the benefits of our products.
- Educate both internal and external stakeholders on our product features and their benefits.
- Collaborate with product management to establish a strong value proposition and develop compelling messaging across our key verticals to grow customer and prospect consideration for our products.
- Build and execute comprehensive product marketing plans that leverage the scale of our internal and partner resources.
- Develop a deep understanding of our product development roadmap in and manage the planning and execution of campaigns to support both product updates and new product launch campaigns.
- Become well-versed in the type of conversations our sales teams have with customers in different verticals, various use cases for our solutions and in each of the roles involved in the buyer’s journey.
- Collaborate closely with the Product Managers to evangelize the ‘so what’ of our products and features to different audiences like customers, partners and internal stakeholders. This may include hosting regular online and in-person webinars and information sessions.
- Research and analyze market trends and competitors to always keep us ahead of the competition.
- Create competitive battlecards and maintain and competitive database.
- Understand and represent the voice of the customer internally through customer interviews, win/loss analysis and case studies.

**What You'll need to bring to Maropost**
- 7+ years of experience in Product Marketing, preferably in a high-velocity SaaS environment
- Strong content creation skills across many channels including but not limited to (Blogs, articles, videos, podcasts, etc.)
- You have outstanding communication skills both written and oral.
- You’re confident speaking in front of large groups.
- You’re a creative thinker.
- You enjoy solving complex problems.
- You thrive in a fast-paced team environment with continuous growth.

**What’s in it for you?**

You will not only have the freedom to make this role your own but be part of helping grow the Maropost brand and expand it into the North American and US markets. If you want to work with other brilliant people in an extraordinary work culture and are eager to learn (and have fun) along the way, then Maropost is the place for you

You'll also have access to these perks:

- Extended Healthcare
- Stock Options
- Dental Care
- Vision Care

**Equal Employment Opportunist**:


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