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Email Marketing Specialist
1 month ago
Are you an email marketing professional with a passion for demand generation? Join Set 2 Close, a dynamic, international agency that catapults B2B SMB results with advanced inbound sales & marketing systems built on HubSpot
We're seeking an Email Marketing Specialist to spearhead engaging email initiatives that fuel our demand generation engine.
Responsibilities:
- Design and build high-converting email campaigns using HubSpot Marketing Hub
- Segment email lists to target specific buyer personas with laser-focused content
- Craft compelling email copy that ignites interest and drives conversions
- Contribute to lead generation strategy and deployment
- A/B test different elements (subject lines, content, CTAs) to optimize campaign performance
- Direct or build high performing B2B sales funnels
- Track and analyze email metrics (opens, clicks, conversions) to measure success
- Develop automated nurture sequences that educate leads and move them down the sales funnel
- Collaborate with designers and content creators to develop captivating email visuals
- Stay ahead of the curve on the latest email marketing trends and best practices
- Contribute to the overall demand generation strategy by aligning email campaigns with broader goals
Requirements:
- 5+ years of experience crafting high-performing B2B email marketing campaigns (with a B2B Sales or Marketing agency).
- Proven ability to work with sales to develop strong GTM copy
- Strong copywriting skills that prioritize clarity, conciseness, and audience engagement
- In-depth knowledge and experience with HubSpot Marketing Hub (email marketing tools, automation workflows)
- Proven track record of success in driving results through email marketing efforts
- Excellent analytical skills and experience with reporting tools (HubSpot reporting, Google Analytics)
- Ability to manage multiple projects simultaneously and prioritize tasks effectively
Bonus badges:
- A/B testing and email personalization expertise
- Experience working in a fast-paced agency environment
- Familiarity with additional demand generation channels (e.g., social media marketing)
Why Work With Us:
- The chance to work alongside a talented and passionate team
- A dynamic, international environment that fosters continuous learning and growth
- Competitive salary and benefits package, including a conversion bonus
- A fun and collaborative work culture with opportunities for professional development
- The power to make a real impact on our clients' businesses by driving qualified leads
Ready to join our team and unleash the power of email marketing within our demand generation strategy? Apply today
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