Email Marketing Specialist

4 weeks ago

Canada Set 2 Close Full time

Are you an email marketing professional with a passion for demand generation? Join Set 2 Close, a dynamic, international agency that catapults B2B SMB results with advanced inbound sales & marketing systems built on HubSpot

We're seeking an Email Marketing Specialist to spearhead engaging email initiatives that fuel our demand generation engine.


Responsibilities:


  • Design and build high-converting email campaigns using HubSpot Marketing Hub
  • Segment email lists to target specific buyer personas with laser-focused content
  • Craft compelling email copy that ignites interest and drives conversions
  • Contribute to lead generation strategy and deployment
  • A/B test different elements (subject lines, content, CTAs) to optimize campaign performance
  • Direct or build high performing B2B sales funnels
  • Track and analyze email metrics (opens, clicks, conversions) to measure success
  • Develop automated nurture sequences that educate leads and move them down the sales funnel
  • Collaborate with designers and content creators to develop captivating email visuals
  • Stay ahead of the curve on the latest email marketing trends and best practices
  • Contribute to the overall demand generation strategy by aligning email campaigns with broader goals


Requirements:


  • 5+ years of experience crafting high-performing B2B email marketing campaigns (with a B2B Sales or Marketing agency).
  • Proven ability to work with sales to develop strong GTM copy
  • Strong copywriting skills that prioritize clarity, conciseness, and audience engagement
  • In-depth knowledge and experience with HubSpot Marketing Hub (email marketing tools, automation workflows)
  • Proven track record of success in driving results through email marketing efforts
  • Excellent analytical skills and experience with reporting tools (HubSpot reporting, Google Analytics)
  • Ability to manage multiple projects simultaneously and prioritize tasks effectively


Bonus badges:


  • A/B testing and email personalization expertise
  • Experience working in a fast-paced agency environment
  • Familiarity with additional demand generation channels (e.g., social media marketing)

Why Work With Us:


  • The chance to work alongside a talented and passionate team
  • A dynamic, international environment that fosters continuous learning and growth
  • Competitive salary and benefits package, including a conversion bonus
  • A fun and collaborative work culture with opportunities for professional development
  • The power to make a real impact on our clients' businesses by driving qualified leads


Ready to join our team and unleash the power of email marketing within our demand generation strategy? Apply today

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