Digital Marketing and Analytics Specialist

3 weeks ago


Etobicoke, Canada IC Savings Full time

Company Overview

IC Savings is a credit union that focuses on bringing the benefits of co-operative banking to more than 21,000 personal and business members, whether online, by mobile or in branch at its eight locations in the Greater Toronto Area. To learn more, visit www.icsavings.ca.


Job overview

The Digital Marketing and Analytics Specialist is responsible for executing and optimizing IC Savings' digital marketing initiatives and maintaining the digital properties. This role will leverage data analytics to drive growth in both broker and direct-to-consumer markets, manage the implementation of marketing technologies, and provide data-driven insights to inform marketing strategies.


What you’ll be doing

In this position, you will:

  • Execute digital marketing strategies aligned with IC Savings' growth objectives.
  • Manage and optimize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) campaigns.
  • Lead the implementation and management of Customer Relationship Management (CRM) and marketing automation tools.
  • Lead the implementation and management of the Company’s website properties.
  • Conduct in-depth data analysis to inform marketing decisions and demonstrate ROI.
  • Create and manage digital marketing campaigns for both broker and direct-to-consumer segments
  • Collaborate with the Senior Event and Marketing Manager to ensure data-driven content and social media strategies.
  • Monitor and report on all digital marketing key performance indicators, providing regular insights and recommendations.
  • Stay updated on digital marketing trends and technologies, recommending new approaches as appropriate.
  • Manage relationships with digital marketing vendors and agencies.
  • Implement digital marketing strategies to promote events and measure their impact.
  • Collaborate with the Marketing Operations Manager to integrate event data into overall marketing analytics.
  • Perform other duties as assigned.


Who are we looking for?

The ideal candidate will have:

  • Degree or diploma in marketing, digital marketing, or a related field; or a relevant combination of education and experience.
  • 5+ years of digital marketing and website experience.
  • Skills: HTML, CSS, Javascript, Bootstrap, WordPress, Open Text.
  • Analytics: Google Analytics, Looker Studio.
  • CRM experience: Mail Chimp, High Level.
  • Proven track record in developing and executing successful marketing strategies in financial services or related industries.
  • Excellent time management and organization skills.
  • Experience in managing digital transformation and integrating traditional and digital marketing efforts.
  • Strong analytical skills and data-driven decision-making capabilities.
  • Exceptional communication and presentation skills.
  • Proficiency with MS Office Suite.


Working conditions / Physical effort

  • Professional working environment in an office setting. 
  • Standard corporate business hours based on 37.5-hour work week. Flexibility and ability to attend occasional meetings and events outside regular working hours. Seldom travel to other locations.
  • Combination of sitting, standing, walking; extensive use of phone and computer.
  • Seldom moving of items ranging 15-25 pounds in weight.


How to apply? 

If you think you have what it takes to be a successful member of our team, please submit your resumé to hr@icsavings.ca. Only candidates who submit their applications directly to this email address will be considered.


IC Savings is committed to accommodating people with disabilities as part of our hiring process. If you have special requirements, please advise Human Resources during the recruitment process.


IC Savings has implemented Covid-19 vaccination policy, requesting all employees, including new hires, to be fully vaccinated. The requirement to be fully vaccinated is subject to the Ontario Human Rights Code, and the Company will provide suitable accommodation, whenever possible, to individuals who cannot be vaccinated due to disability or other grounds protected by the Code.


While we thank all applicants for their interest, only those selected for an interview will be contacted.



  • Etobicoke, Canada IC Savings Full time

    **Company Overview** **Job overview** The Digital Marketing and Analytics Specialist is responsible for executing and optimizing IC Savings' digital marketing initiatives and maintaining the digital properties. This role will leverage data analytics to drive growth in both broker and direct-to-consumer markets, manage the implementation of marketing...


  • Etobicoke, Canada IC Savings Full time

    Job SummaryWe are seeking an experienced Digital Marketing and Analytics Specialist to join our team at IC Savings. As a key member of our marketing department, you will be responsible for executing and optimizing our digital marketing initiatives and maintaining our digital properties.About the Role


  • Etobicoke, ON, Canada IC Savings Full time

    Company Overview IC Savings is a credit union that focuses on bringing the benefits of co-operative banking to more than 21,000 personal and business members, whether online, by mobile or in branch at its eight locations in the Greater Toronto Area. To learn more, visit Job overview The Digital Marketing and Analytics Specialist is responsible for...


  • Etobicoke, ON, Canada IC Savings Full time

    Company Overview IC Savings is a credit union that focuses on bringing the benefits of co-operative banking to more than 21,000 personal and business members, whether online, by mobile or in branch at its eight locations in the Greater Toronto Area. To learn more, visit Job overview The Digital Marketing and Analytics Specialist is responsible for...


  • Etobicoke, Canada Gallant and Toole Inc. Full time

    **Job Overview** **Duties**: - Develop and implement digital marketing strategies to drive online traffic to the company website - Manage and optimize Google Ads campaigns for maximum ROI - Utilize analytics tools to monitor and report on the performance of digital marketing campaigns - Collaborate with the design team to create engaging online...


  • Etobicoke, Canada IC Savings Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing and Analytics Specialist to join our team at IC Savings, a credit union that focuses on co-operative banking. The successful candidate will be responsible for executing and optimizing our digital marketing initiatives, maintaining our digital properties, and leveraging data analytics to drive...


  • Etobicoke, Canada KNOW YOUR BODY BEST Full time

    **Overview** Know Your Body Best, Canada's leading massage therapy and clinic supplier, offers high-quality wellness products and therapeutic supplies nationwide. Committed to promoting wellness, we provide top-tier products and an exceptional customer experience. We are seeking a creative and results-driven skilled IT/Digital Marketer with expertise in...


  • Etobicoke, Canada Lexia Communications Inc. Full time

    Lexia Communications is looking to fill positions in our Digital/Social Marketing team member in **Etobicoke, ON.** **Responsibilities**: - Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms - Manage and optimize digital advertising campaigns, including Google Ads and social media...


  • Etobicoke, Canada STARLIGHT INTERNATIONAL TRAVEL Full time

    Job Summary Duties - Measure and report performance of all digital marketing campaigns and assess against goals - Identify trends and insights, optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Collaborate with internal teams to create landing pages and optimize the user experience - Utilize strong...


  • Etobicoke, Canada ConnectingEdge Legal&Immigration Services Full time

    Job Summary: **Duties**: - Develop and manage digital marketing campaigns - Utilize a range of techniques including paid search, SEO, and PPC - Oversee the social media strategy for the company - Manage online brand and product campaigns to raise brand awareness - Improve the usability, design, content, and conversion of the company website - Responsibility...


  • Etobicoke, Canada Red Label Vacations Full time

    _**Position**:_ E-commerce Digital Marketer - **Status**:_ Full-time **The Opportunity** An E-commerce Digital Marketer is responsible for overseeing the online sales of a company's products or services. They utilize a wide range of strategies to market the company's product and/or services online, increase web traffic, ensure a seamless shopping...


  • Etobicoke, Canada Gallant and Toole Full time

    Are you driven by innovation and learning? — Yes? We are looking for you! **About You**: You are a high achiever looking to thrive in a fast-paced environment. You take pride in your own work but are comfortable collaborating with a team of highly motivated individuals. You can communicate clearly and concisely with teammates and clients, and you enjoy...


  • Etobicoke, Canada Marino's Auto Group Full time

    **_Are you a highly _**_organized_**_, results orientated individual who is ready to take the first step towards an exciting career in a company committed to your success_**_? Marino's Auto Group _**_is looking for a _**_Digital Marketing Coordinator_**_ in Etobicoke!_** As the person in charge of digital advertising and marketing at Marino's Auto Group,...


  • Etobicoke, ON, Canada IC Savings Full time

    Company OverviewIC Savings is a credit union dedicated to providing co-operative banking services to its 21,000 members across the Greater Toronto Area. The company operates eight branches and focuses on digital innovation.Job DescriptionThe Senior Manager, Events and Marketing is responsible for developing and executing comprehensive marketing strategies...


  • Etobicoke, Canada DACS MARKETING & SPONSORSHIP INC. Full time

    Education: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years - Experience: 1 year to less than 2 years - **Work setting**: - Willing to relocate - ** Tasks**: - Develop all kinds of events for publicity, fundraising and information purposes - Develop communication strategies - Implement communication...


  • Etobicoke, Canada Gold Pulse Media Full time

    **Company Overview**: Gold Pulse Media is a forward-thinking digital marketing agency that specializes in helping brands navigate the ever-evolving landscape of online presence. Our collaborative culture fosters innovation, creativity, and a dedication to pushing boundaries in the digital marketing realm. At Gold Pulse Media, we value diversity, creative...

  • Digital Marketer

    3 months ago


    Etobicoke, Canada Tool Academy Full time

    **Job Summary** **Responsibilities**: - Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive traffic to our website. - Conduct research to identify trends in the digital landscape and leverage insights to inform marketing strategies. - Oversee e-commerce initiatives, including product listings, promotions,...


  • Etobicoke, Canada Humber Full time

    **Digital Fluency Specialist - Libraries - FT Support** - (31588) **Find Your Spot at Humber** At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a...


  • Etobicoke, Canada Humber Full time

    **Digital Marketing Assistant - RPT - FLAS** - (28904) **Find Your Spot at Humber** If you are interested in higher education and are looking to contribute to the largest polytechnic College in Ontario as we shape the future of our students and communities, here is your opportunity to join our team. At Humber, our career paths open up a world of infinite...


  • Etobicoke, ON, Canada IC Savings Full time

    Job SummaryWe are seeking a highly motivated and experienced Digital Marketing Campaign Manager to join our team at IC Savings. In this role, you will be responsible for planning, executing, and evaluating digital marketing campaigns across various channels, including social media, email, and content marketing.About IC SavingsIC Savings is a credit union...