Category Manager

4 months ago

Guelph, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time

Scope for the position: 

  • The Category Manager will be the category liaison to support marketing and sales activities – translating marketing programs into customer based activities to help drive sales objectives. 
  • The Category Manager will work closely with marketing teams, sales teams and customers to help lead and communicate fact-based insights to drive sales objectives. 


Duties and Responsibilities:

  • Develop a deep understanding of category, shopper insight, competitive and the retailer landscape to inform future marketing initiatives and sales planning
  • Lead assortment and planogram recommendations for priority categories 
  • Actively lead and generate monthly category reviews, new product and promotional dashboards, competitive insights and report findings and recommendations to the senior leadership team 
  • Support sales team – strategic selling stories to support key categories and segments  
  • New Product support – lead and execute best in class retailer/trade facing PPT presentations, new product sell sheets, in-store and digital support to help drive KPI’s
  • Assist with the development and coordination of new item launch and training materials (sales and retailer facing) in collaboration with the Nutrition and Health Education Manager 
  • Lead the recommendation of SKU assortment priorities per category
  • Work with internal cross-functional teams to deliver clear channel strategies 
  • Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory 
  • Develop, lead, execute and measure strategic National Retail Promotional programs 
  • Priority customer support – manage strategic sales requests to support booking sheets, digital asks, planograms etc.
  • In-store retailer support for strategic customers– in-store displays, endcaps, digital ecommerce support, etc.  
  • Assist Marketers with product knowledge/information – key selling points
  • Support Marketing team in core B2B activities including retailer communications, catalogue deals, promotions, etc. 
  • Assist in the annual business planning process, supporting marketing and sales planning activities including category insight data, competitive insights, etc. to help build stronger plans
  • Analyze & recommend wholesale price changes for private brand products to help ensure market competitiveness & support profitability targets  
  • Support and attend key trade shows  
  • Perform other duties as assigned


Required qualifications, education, experience, training, skills, background, and certifications:

  • Bachelor’s degree in Marketing, Business or related field from an accredited institution
  • 3-5 years of relevant industry experience in a related role (Consumer Packaged Goods preferred)
  • Experience in the nutritional field is an asset
  • MS Office applications – exceptional use of Excel and PPT 
  • Ability to travel to other facilities and work off hours and weekends as needed
  • Valid passport as travel outside of Canada will be required occasionally
  • Access to reliable transportation
  • Demonstrated project management skills and problem solving necessary to pre-empt and deal with rapidly changing market conditions 
  • Develops best in class store materials (traditional & digital)
  • Expert in developing reports, analyzing and translating that information into actionable insights to help drive sales and marketing objectives
  • Excellent communication and presentation skills
  • Team player and proven track record of collaboration to drive exceptional results
  • Embraces change and thrives in an evolving environment 


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