Sales Manager

5 days ago

Greater Sudbury, Canada Cooper Equipment Rentals Limited Full time

Build your Career at Cooper Equipment Rentals


We are looking for a dynamic leader to join our team as Sales Manager for the Northern Ontario Region


Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work.


Why Work with Us? Perks

  • Competitive salary
  • Company vehicle with gas card
  • Yearly bonus program
  • Excellent benefit package with premiums paid by the company
  • RRSP Match
  • Boot and safety gear allowance
  • Safety-minded organization
  • Stable, year-round employment
  • Continuous training, learning and development opportunities
  • Fun-loving work environment with strong social responsibility


Scope: As Sales Manager, you will be responsible for driving revenue growth and expanding market share within the Northern Ontario region. You will lead a dynamic sales team, implementing strategies to maximize revenue while building and maintaining strong customer relationships. A key part of your role will be to mentor and inspire your team, while fostering a collaborative, high-performance team environment.


What You’ll Be Doing

Duties and Responsibilities:


  • Provide strong leadership to the Northern Ontario Sales Team through coaching, mentoring, and motivating to achieve individual and team targets.
  • Cultivate a collaborative and positive team culture.
  • Develop and execute targeted sales strategies aimed at driving revenue, increasing profitability, and expanding market share.
  • Build and maintain strong, lasting relationships with key clients. Serve as a trusted advisor by understanding their needs and delivering customized solutions, consistently exceeding customer expectations.
  • Conduct regular sales meetings, analyze performance metrics, and launch impactful sales campaigns to ensure the team meets and exceeds regional sales goals. Manage the sales pipeline effectively and provide regular reports and progress updates to upper management.
  • Proactively manage rental rates and consistently seek opportunities to enhance rate utilization across the region, contributing to overall profitability.
  • Work closely with branch operations teams to ensure seamless communication and coordination.
  • Collaborate with the Credit Department to assist in collection efforts, ensuring timely and effective resolution of outstanding account.
  • Work closely with the Fleet Management Team to identify and pursue profitable equipment sales opportunities.
  • Actively contribute to the company's marketing strategy by representing the business at networking events, engaging in social media activities, and supporting industry-related campaigns to strengthen brand awareness.


What You’ll Bring to the Team

Qualifications and Requirements:


  • Minimum of 8 years of B2B sales experience, preferably within the construction equipment rental industry or a similar field. At least 2 years of experience in a leadership role is strongly preferred.
  • A degree in Business Administration, Marketing, or a related field is an asset.
  • Familiarity with construction equipment is an asset.
  • Bilingualism: fluency in both French and English is a plus, though not required.
  • Valid G driver’s license with a clear or satisfactory driver abstract is required.
  • Willingness and ability to travel frequently (approximately 40%-60% travel time) throughout the Northern Ontario Region, as this is primarily a field-based role.
  • Proficiency with CRM software and the MS Office Suite (Word, Excel, PowerPoint) is required. Experience with Power BI is an asset.
  • Strong leadership abilities, with excellent organizational, time management, presentation, and negotiation skills. Proven ability to lead, mentor, and manage a high-performing team.
  • Strong problem-solving skills with the ability to manage competing priorities in a fast-paced environment.
  • A strong sense of professionalism, accountability, and experience with budget management.
  • Self-motivated, goal-oriented, and capable of thriving in a dynamic, fast-paced environment.
  • Excellent verbal and written communication skills with the ability to engage clients and internal teams effectively.
  • Bring enthusiasm and a positive attitude to the team, taking pride in your work and motivating those around you.


Want to learn more about this as well as other opportunities at Cooper? Visit our Careers page to view Day in the Life videos cooperequipment.ca/careers.


We passionately believe that our inclusive and diverse team is key to the success of our business. We are dedicated to building an environment where everyone has an equitable opportunity to thrive, and where diversity, equity and inclusion is celebrated and embraced. We strive to hire diverse talent and to ensure that everyone feels safe, respected, and valued during the hiring process and throughout their journey with us. To continue the conversation, or if you require accommodations, reach out to our team at careers@cooperequipment.ca.

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