Senior Demand Generation Manager

2 weeks ago

Vaughan, Ontario, Canada TechBlocks Full time

Job Overview

The Senior Demand Generation Manager will lead TechBlocks' paid media marketing initiatives, creating strategic campaigns that effectively engage audiences at all funnel stages (TOFU, MOFU, BOFU). You'll spearhead paid marketing channels to generate high-quality leads and enhance conversion rates, collaborating closely with sales, content, product marketing, and design teams to align campaigns with our ideal customer profiles across multiple industries.

We're looking for someone who has extensive hand-on experience in paid media marketing, bringing a relentless passion for results-driven campaigns.

Key Responsibilities:

  • Design, execute, and optimize integrated paid marketing campaigns (Google Ads, LinkedIn Ads, programmatic, retargeting, etc.) aligned to TOFU, MOFU, and BOFU strategies.
  • Deeply understand and segment various ICPs (Retail, Energy & Utilities, Digital Health, FinTech, etc.), customizing messaging and strategies to resonate with each audience.
  • Manage campaign budgets effectively, ensuring maximum ROI and efficiency.
  • Continuously monitor, analyze, and report on campaign performance, recommending optimizations and improvements based on data-driven insights.
  • Collaborate cross-functionally with sales, content marketing, and creative teams to ensure cohesive campaign execution and messaging.
  • Stay updated with industry trends, innovations, and emerging platforms to keep TechBlocks at the forefront of paid marketing excellence.
  • Provide strategic guidance on funnel optimization, from awareness and acquisition to conversion and retention.

Qualifications:

  • 8+ years of experience in B2B demand generation with a strong focus on paid media marketing.
  • Proven track record managing significant budgets and driving high-impact results through digital paid channels.
  • Expertise in platforms such as Google Ads, LinkedIn Ads, display advertising, and programmatic media.
  • Demonstrated experience creating effective strategies for different funnel stages (awareness, consideration, decision).
  • Exceptional analytical skills with the ability to translate complex data into actionable insights.
  • Strong understanding of B2B buyer journeys, segmentation, and personalized marketing.
  • Collaborative, results-oriented mindset with excellent communication and stakeholder management skills.
  • Experience in tech or related industries (Retail, Energy & Utilities, Digital Health, FinTech) is highly desirable.

What We Offer:

  • Competitive Salary & Performance-Based Incentives
  • Monthly Rewards & Recognition
  • Upskilling & Cross-Skilling Opportunities
  • Opportunities to Work on Cutting-Edge Projects
  • Personal Client Engagement
  • Flexible Work Environment
  • Inclusive & Collaborative Culture
  • Career Growth & Internal Mobility

About TechBlocks

TechBlocks is a global digital product engineering company with 16+ years of experience helping Fortune 500 enterprises and high-growth brands accelerate innovation, modernize technology, and drive digital transformation. From cloud solutions and data engineering to experience design and platform modernization, we help businesses solve complex challenges and unlock new growth opportunities.

At TechBlocks, we believe technology is only as powerful as the people behind it. We foster a culture of collaboration, creativity, and continuous learning, where big ideas turn into real impact. Whether you're building seamless digital experiences, optimizing enterprise platforms, or tackling complex integrations, you'll be part of a dynamic, fast-moving team that values innovation and ownership.

Join us and shape the future of digital transformation.

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