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Influencer Marketing Specialist(Freelancer)

3 months ago

Burnaby, Canada Wondershare Technology Full time

We are seeking an experienced Influencer Marketing Specialist to join our dynamic team. The successful candidate will be responsible for developing and executing influencer marketing campaigns to increase brand awareness and drive sales. This role requires a strategic thinker with excellent communication skills and a deep understanding of social media trends and influencer landscapes.


  • Responsibilities:


1.Research and Analysis: Conduct thorough research to identify and select relevant influencers based on audience demographics, engagement rates, and niche alignment with the brand. Analyze market trends and competitor strategies to inform influencer selection and campaign planning.


Influencer Outreach and Negotiation: Establish and maintain strong relationships with influencers and their management teams. Negotiate partnership terms and agreements to ensure mutually beneficial collaborations.


Campaign Planning and Content Creation:

Collaborate with influencers and internal teams to develop compelling and on-brand content, including sponsored posts, product reviews, and creative collaborations.

Ensure content aligns with brand messaging and campaign objectives.


Execution and Monitoring:

Schedule and publish content across various social media platforms, including Instagram, TikTok, and YouTube. Monitor campaign performance metrics and track engagement, reach, and conversion rates.


Reporting and Analysis:

Provide regular performance reports and insights to clients, highlighting key successes and areas for improvement. Analyze data to measure campaign effectiveness and inform future strategies.


  • Qualifications:

Proven experience in influencer marketing or related fields.

Strong understanding of social media platforms and trends.

Excellent negotiation and communication skills.

Ability to analyze data and generate actionable insights.

Creative thinking and problem-solving abilities.